The growth of the attention economy has seen a number of digital publishers and social media companies build their products and platforms to keep their users online for as long as possible.
But Pinterest’s approach is different says Milka Privodanova, Pinterest’s Country Manager for the UK, IE, NL and Nordics. Pinterest wants its users to turn up, get inspired, and then come offline and explore those interests in the real world. As Privodanova put it, “We’re all about real life!”
In this interview, Privodanova explains how this philosophy shapes everything from its ad experience to how it rewards its creators for their content. Filmed at the Cannes Lions International Festival of Creativity, 2022.