Jungle Creations has sold a 51 percent stake in its company to private equity firm Livingbridge. The majority stake was reportedly sold for £30 million.
Jungle Creations is a social media content production company that was founded in 2014 by Jamie Bolding. It is led by co-CEOs Melissa Chapman and Nat Poulter.
The company produces social media content for its own brands on platforms like YouTube, Snapchat and TikTok. These brands include cooking publisher Twisted, and arts-related channel, Craft World. It also produces campaigns for clients like GSK, McDonalds and Heinz.
The company was founded by Bolding while he lived in his mother’s house, but has grown into a multi million pound company. In 2020, the company had a revenue of £19.3 million and an EBITDA of £2.5 million. Jungle Creations says it is on track for its best year ever, and expects to generate revenues of £30 million and profits of £5.5 million.
Jungle Creation’s brands boast a combined follower count of 125 million and it has awarded an impressive list of titles including Branded Content Team Of The Year for four consecutive years.
Livingbridge says its investment will help Jungle Creations build new brands as well as increasing output for existing brands. The private equity company has already invested in marketing and media companies.
In 2019, Livingbridge bought a 40 percent stake in digital marketing agency Brainlabs. That investment helped Brainlabs pursue a series of acquisitions.
Jamie Bolding and equal investor Edge Investments will retain minority stakes in Jungle Creations.
Nat Poulter, co-CEO reacted to the investment from LivingBridge saying, “They have shown great passion for both our business model and industry, and we believe that together we will continue to provide high quality content to our viewers whilst we embark on the next stage of our growth journey.”
