The Marketers of the 2020s Will Be Engineers and Data Scientists says Montblanc’s von Scheel-Plessen

The role of the marketer will change substantially through the 2020s says Maria Gräfin von Scheel-Plessen, global media manager at Montblanc, with data scientists and engineers becoming much more in demand. In this interview, von Scheel-Plessen also dicusses why she’s excited by offline marketing, and how the role of the agency will change in the coming years. Filmed at NVF Roadmap in London.