The Marketers of the 2020s Will Be Engineers and Data Scientists says Montblanc’s von Scheel-Plessen

Tim Cross 28 January, 2020 

The role of the marketer will change substantially through the 2020s says Maria Gräfin von Scheel-Plessen, global media manager at Montblanc, with data scientists and engineers becoming much more in demand. In this interview, von Scheel-Plessen also dicusses why she’s excited by offline marketing, and how the role of the agency will change in the coming years. Filmed at NVF Roadmap in London.


About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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