Brands

31 01, 2025

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The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

29 01, 2025

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Starbucks Swaps Discounts for Brand-Building in Marketing Push

16 01, 2025

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Buyers’ Enthusiasm for CTV Remains, but Measurement Must Step Up to Justify Investment

16 01, 2025

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IPA Bellwether Shows Post-Autumn Optimism but Caution Around Media Spend

14 01, 2025

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Trade Groups Bristle as ASA Warns Brand Campaigns May Be Hit by UK HFSS Ad Ban

13 01, 2025

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“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business

20 12, 2024

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The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

6 12, 2024

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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

5 12, 2024

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Use of Experiments to Measure Campaign Impact Doubled in 2024, finds WARC

3 12, 2024

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Brands Are Asking More of Their Agencies When it Comes to YouTube

22 11, 2024

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions