Brands

6 12, 2024

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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

5 12, 2024

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Use of Experiments to Measure Campaign Impact Doubled in 2024, finds WARC

3 12, 2024

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Brands Are Asking More of Their Agencies When it Comes to YouTube

22 11, 2024

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

15 11, 2024

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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

7 11, 2024

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UK Ad Spend to Surpass £10 Billion Over Festive Season with TV Left Out in the Cold

31 10, 2024

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TV and Digital Drove UK Ad Spend to £10 Billion in Q2

30 10, 2024

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UK Video Ad Spend Grew 26 Percent in the First Half of 2024

28 10, 2024

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For Colgate-Palmolive, Brand Building and ROI Measurement Go Hand-in-Hand

21 10, 2024

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Why Semantics Are Key in Brand Safety

17 10, 2024

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Video Investment Grows as UK Marketing Budgets Are “Put on Ice”