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Analysis

Brands

Tim Cross 11 March, 2024

11 03, 2024

New Adalytics Report Tells a Story of an Industry Still Hooked on MFA

13 02, 2024

As Brands Drive Higher ROI on Advertising, Should They Spend More or Less?

29 01, 2024

Advertising is Delivering Results for Banks Despite Economic Uncertainty

25 01, 2024

TV Ad Spend Expected to Return to Growth This Year

24 01, 2024

“Now is Not the Time to Pull Back on Marketing” says P&G After Strong Q2

18 01, 2024

Brands Invest in Video as Marketing Budgets Rise, but Ad Spend Set to Fall in Real Terms

8 12, 2023

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

4 12, 2023

Digital Video Fuels Recovery in Magna Ad Spend Forecast

15 11, 2023

Inside ITV’s Metaverse Strategy

9 11, 2023

Advertisers Enter the Christmas Spirit Despite Cooling on TV

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