One of the big focuses of The Ozone Project, an alliance of UK publishers including News UK, The Guardian, Telegraph Media Group and Reach, is leveraging value from first-party user data. And first-party data is set to become even more important as Chrome begins phasing out third-party cookies says Ozone’s CEO Damon Reeve, as he believes there won’t be a market for third-party data anymore. In this interview Reeve also discusses Ozone’s priorities for 2020, and discusses why a shared login isn’t a big priority for the project right now. Filmed at NVF Roadmap in London.
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About the Author: Tim Cross
Tim Cross is Assistant Editor at VideoWeek.
