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Joint National Streaming Services are Vital for Broadcasters says FreeWheel’s Bremond

Tim Cross  09 October, 2018

We’re starting to see several instances of regional broadcasters grouping together to form national video on-demand services which aim to compete with the likes of Netflix and Amazon Prime Video. In Germany, ProSiebenSat.1 and Discovery are working on a joint streaming service and inviting other German broadcasters to join them, while rumours have been swirling in the UK for a while that the BBC, Channel 4 and ITV are working together on a British streaming service. These initiatives are vital says Thomas Bremond, FreeWheel’s international general manager, for providing reach and scale of content. In this interview, Bremond also discusses whether over-the-top will be TV advertising’s digital renaissance. Filmed at New Video Frontiers 2018 in London.

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