Broadcasters Need to Scale Beyond Their Local Markets says TF1’s Boscher

The European Broadcaster Exchange (EBX), a joint venture started by ProSiebenSat.1, TF1, Mediaset and Channel 4, began operations earlier this year, and has begun delivering pan-European ad campaigns across the members’ video on-demand inventory. The initiative recognises the fact the broadcasters can’t just be local anymore, but need to be able to deliver scale says TF1 Publicité’s head of digital, data, research, addressable TV and innovation Philippe Boscher. In this interview, Boscher discusses how EBX simplifies ad buying with broadcasters, and how TF1 is using advanced TV capabilities. Filmed at DMEXCO 2018 in Cologne.