Europe’s General Data Protection Regulation (GDPR) had the potential to have a huge impact on the availability of data and inventory, and on the capabilities of ad tech companies when it came into force on May 25th says Danny Hopwood, president of digital display at Omnicom. In this interview Hopwood describes the fallout of GDPR as Omnicom has experienced it, saying that while there have been significant impacts and there may be more to come, so far it hasn’t been as apocalyptic as some had feared. Filmed at the Cannes Lions Festival 2018.
