Virtual Private Networks (VPNs) cause a host of problems for digital publishers and broadcasters, making it hard to use location data to target ads, and allowing users to get access subscriptions and content not available in their own country. In this interview Digital Element’s VP for UK and Ireland Charlie Johnson outlines the solutions available to broadcasters, and how broadcasters and over-the-top (OTT) players can use these solutions to get the most out of their distribution rights. Filmed in San Sebastian at TV Rise 2018.
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