TV Industry Should Be Wary of Facebook’s ‘Bait and Switch’ Strategy says FreeWheel’s Bremond

Facebook’s video strategy can be characterised as a ‘bait-and-switch’ according to Thomas Bremond, European managing director at FreeWheel. In the opening keynote at New Video Frontiers in London last week, Bremond said that Facebook had promised an advertising revolution, when actually the company is slowly reverting to good-old fashioned traditional advertising. He also notes that Mark Zuckerberg is starting to sound more and more like a TV executive with each passing day as the social giant gears up to compete with TV broadcasters head-on. Bremond also discusses Facebook’s video strategy and how broadcasters should respond to the Facebook challenge.