Media

22 04, 2024

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What Do Buyers Want from Total Video?

19 04, 2024

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The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says “Don’t Fear Google, it’s Already Won”

18 04, 2024

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More Promising Signs for European TV as MFE Sees Ad Growth in Italy and Spain

17 04, 2024

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With Marketing Budgets Under Pressure, CTV Measurement is More Important Than Ever

17 04, 2024

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Flywheel Takes Centre Stage in Omnicom’s Growth Plans

16 04, 2024

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Video Made Up Nearly a Quarter of US Digital Ad Spend Last Year

16 04, 2024

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Cookie Deprecation Could Have Implications for CTV Measurement

15 04, 2024

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Are Publishers and Buyers Ready for the Demise of Third-Party Cookies?

12 04, 2024

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The WIR: Amazon Touts 200 Million Ad Reach on Prime, BuzzFeed Has High AI Ambitions, and ProSieben Begins Selling Off Non-TV Assets

5 04, 2024

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The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

4 04, 2024

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Generative AI Can Bring Gaming Elements to Streaming TV