Inside Trinity Mirror’s Programmatic Success Story, #NVF16

Publishers tend to be a little coy when it comes to speaking publicly about their strategies. Occasionally this is because they have a secret sauce that they’re afraid to share with competitors, but more often than not it’s because they are – like most publishers – still struggling to find a truly sustainable model. However, Trinity Mirror are one publishing group who have been growing out their programmatic business successfully. Here Amir Malik, Programmatic Director at Trinity Mirror, explains how they go about it. Filmed in London at New Video Frontiers.