The idea of what constitutes an acceptable ad is difficult to define. For the most part consumers simply don’t like advertising very much in any form, yet – even before ad-blocking became a major issue – the digital advertising industry has obsessed over how to improve the advertising experience. But what is the best we can hope for? Shorter ads? Content marketing? And do consumers really have to love advertising, or is palatability the best we can hope for? These were just some of the issues discussed on this panel which asked whether the industry’s quest for acceptable ads, filmed at New Video Frontiers in London last week.
Moderator: Shane Shevlin, GM Europe, IPONWEB
Pablo Galiana, CEO, Digital Labs
Dr Johnny Ryan, Head of Ecosystem, PageFair
Si Crowhurst, General Manager, Vungle Creative Labs
James Collier, CRO, Shine Technologies
