In this week’s Week in Review: CMA approves EE and BT merger, the DAA announces new AdChoices guidelines for video ads and Facebook releases Slideshow. To receive weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
DAA Announces New AdChoices Guidelines for Video Ads
The Digital Advertising Alliance (DAA) has unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads. The guidelines provide how-to steps for the marketplace to implement the AdChoices icon. It is hoped the guidance for implementation will help create a more consistent consumer experience across major video ad formats and players.
Facebook Launches ‘Slideshow’, Reveals Impressive Video Figures
Facebook has launched a new video tool and advertising unit called Slideshow. Slideshow can be created with as few as three still images and will be a low-cost way for brands to reach audiences in emerging markets where low bandwidth can be an issue. Facebook CEO, Mark Zuckerberg, also revealed this week that Facebook receives over 8bn video views a day and a 41 per cent increase in revenue from the same time 2014. The social network is stepping up its efforts to get advertisers to solely create content for the platform.
Programmatic Monetisation of Connected TV to Boom in Q4
Connected TV is moving quickly into the programmatic space as barriers to integration fall down, a report from Spotxchange has found. The amount of CTV inventory available to programmatic advertisers is expected to surge throughout the remainder of 2015.
Apple App Revenue to Grow to 20 Per Cent by 2021
Subscription revenue is forecast to take up 20 per cent of iOS app revenue by 2021, a Strategy Analytics report has found. The report states that nearly 300B apps will be downloaded on Apple’s App Store between 2008 – 2021.
Vice and A+E Networks Create New TV Network
A+E Networks and Vice have announced they are launching a new TV network, with working title, Viceland, in 2016.
Shift to Broadband in U.S Will Alleviate Subscriber Loss
The rise in demand for broadband services will help to offset the losses that cable networks are seeing in subscribers, a report from Moody’s Investors Service has found. The report predicts that this will help sustain industry growth through 2016.
Time Warner Cable Reports Best Q3 Since 2006
Time Warner Cable lost just 7,000 subscribers in Q3, its best result since 2006. The report showed the company’s seventh straight quarter of improved basic video subscriber losses.
Discovery Q3 Results Flat
Discovery Communications have revealed a flat Q3, as their third quarter revenues of $1,557 million decreased 1 per cent compared to the third quarter a year ago.
Sony Sees Profit
Sony Corp has seen profit for their last quarter, showing their huge restructuring is beginning to produce results. The report has shown a $278 million profit for the second quarter, compared with a loss of 136 billion a year earlier.
Brits Abandon Traditional Christmas TV for Connected Devices
Britons are gearing up to watch a total of 296 million hours of TV per day over the Christmas period across various devices, with nearly half spending more time online over Christmas than during rest of the year. According to research from RadiumOne, 30 percent of Britons over 16 will use some form of connected device to watch TV.
U.S Teens Consume Nine Hours of Media a Day
Teenagers (13-18) in the U.S consume an average of 9 hours of media per day, according to the latest research from Common Sense Media. The report also found that “tweens”, aged 8-12 years old, consume an average of six hours a day.
WPP Acquires Majority Share of Essence
WPP, have announced they have acquired a majority shareholding in Essence Digital, an independent agency whose clients include the Financial Times, Google and Viber.
YouTube Red Launches in U.S
YouTube’s new subscription ad-free channel, Red, is now available in the U.S, the video company has announced.
BFI Launches VoD Service
The British Film Institute has released its subscription Video on Demand service, BFI Player+. The BFI said that service was shaped through user feedback and aims to celebrate “the best of a century of cinema”.
CMA Approves EE and BT Merger
The Competition Market’s Authority (CMA) has given the acquisition of EE by BT the green light after it was deemed the merger would not affect competition. The inquiry group considered 10 areas of concern. The full provisional findings report will be published later this week on the case page.
Canadians Increasingly Using Mobile Devices For Video
Eight percent of Canadians report watching television exclusively online, the Canadian Radio-television and Telecommunications Commission (CRTC) has reported in the 2015 Communications Monitoring Report. The percentage of Canadian English speakers who watched Internet video content on a tablet grew to 26 per cent in 2014, while among French speakers it increased to 25 per cent.
Video Positively Impacts B2B Results
73 per cent of B2B marketers have said that video positively impacted their marketing results, a survey, commissioned by the Web Video Marketing Council in conjunction with Reelseo and Flimp Media, has found.
44 Per Cent of Facebook Interactions From TV
TV is responsible for 44 per cent of media-driven Facebook interactions for brands, according to research from GroupM, commissioned by Thinkbox.
Only 18 Per Cent of Marketers Use In-Stream and Rich Media
Globally only 18 per cent of marketers are using both in-stream and rich media in their campaigns, Sizmek’s ‘Video Index Report 2015’. Despite this, video start rates have increased 22 per cent in 2015 to 63 per cent.
Wearable Tech Use to Grow
Wearable devices will see double digit growth over the next few years, as it’s predicted the market will see 60 per cent of growth in this year alone, a report from eMarketer has forecast.
Use of Social Media With TV High But Unrelated
Whilst use of social media whilst watching TV is high, the use in relation to what is on TV is low, a report from Connected Home UX (CHX) has found. The report surveyed consumers in the UK and U.S, and found that while social TV concepts were appealing to some, others found them to be “distracting” and “intrusive” to their TV experience.
Scott Braley Joins Ooyala
The former senior vice president of demand at OpenX, Scott Braley, has joined Ooyala as its new general manager of programmatic advertising.
Integral Ad Science Announces Pub Expert
Pub Expert has been released by Integral Ad Science. The tool measures key elements such as viewability, fraudulent traffic and brand safety in order for publishers to be able to forecast and price their media accordingly.
Teads Launches inRead Everywhere
Teads are launching inRead Everywhere, three new cross-screen video solutions for outstream video.
Viacom and TiVo Research in Strategic Data Partnership
Media company Viacom and TiVo Research will partner to integrate TiVo Research’s measurement tools with Viacom Vantage.
SpotX and clypd Announce Ad-Sales Platform for Linear TV and Digital Video
Online video advertising platform, SpotX and software company clypd have announced a sales platform for linear TV and digital video.
Charter Communications Residential Video Customers Grow
Residential video customers for Charter Communications have increased by 12,000 in Q3 2015, the communications company has reported.
This Week on VAN:
TubeMogul Goes After Programmatic Direct with ‘Select Access’, read more on VAN
AppNexus’s Hoffert: We Need to Reduce the Ad Tech Tax, read more on VAN
A Look at Spotify’s Surprisingly Compelling First Party Data Offering, read more on VAN
GroupM’s Rob Norman: There’s No Doubt that All Video Will be IP-Delivered in the Future, read more on VAN
Ad of the Week: GoldieBlox, What if All Action Heroes Were Girls?
GoldieBlox takes on Hollywood biases with this animated advert backed up by some pretty compelling facts. In a world where male speaking characters in major Hollywood films outnumber female speaking characters three to one, we really do need a hero.
