Brainient CEO Emi Gal on Syncing TV Ads with Interactive Games for Domino’s and X Factor #Video@Demexco

TV talent shows have proved to be fertile ground for broadcasters and advertisers seeking to engage audiences via the second screen. In the UK, ITV’s X-Factor is the dominant force on Saturday nights, and the broadcaster has been working with Brainient, a company that specialises in various forms of interactive video advertising. Here Brainient CEO Emi Gal explains how the experience works and how broadcasters are now bundling interactive advertising to create cross-screen campaigns.