Cookies can be used in connected TV browser environments in the same way they can on desktop, but it’s a moot point when most video content is streamed through connected TV apps. YuMe, a video ad technology company, have been one of the companies working to deliver more highly targeted brand advertising on connected TV by developing cookie-free alternatives by fusing statistical data modelling and survey data. Here Jayant Kadambi, CEO at YuMe, and Ed Haslam, YuMe’s SVP Marketing, explain how they have approached the problem to create TV-style audience segments.
Filmed at YuMe Partner Day event in London.
