DG, a broadcast and online ad platform, have just launched a range of new features and updates aimed at enhancing their creative and analytics services. Among the newly introduced features are MediaMind HTML5 Factory, an authoring tool for HTML5 Rich Media ads, and MediaMind Video Ad Designer, a WYSIWYG tool made to assemble VPAID interactive video ads that are compliant with DG’s IAB AdAPPter format. Here’s a quick look at the UI (click to enlarge):
DG have also included enhancements to their Analytics product surrounding video metrics, as well as significant additions to Smart Versioning, DG’s display-focused dynamic creative optimization (DCO) solution.
