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Brazilian Premium Video Ad Network Samba Ads Raises $500K

  21 February, 2013

Samba Ads, BrazilSamba Ads, the first video advertising network in Brazil, has raised a $500K seed funding round to boost its video ad network business. The round was led by Initial Capital, which was also joined by 500 Startups, e.Bricks Digital and Rhodium. In previous round the company was received angel-investment funding from Groupon (Brazil) Co-Founder, Florian Otto.

Samba Ads say the funding will them to consolidate their leading position in the Latin American market, with a particularly strong focus on Brazil. Last year Samba Ads served 100 million video ads were served across their network, which was founded in 2012 as a spin-off of Samba Tech, a video delivery platform. The company is already working with international and local brands. The company’s publishers range from vertical content sites and social games, to broadcasters like SBT and media conglomerates like Abril.

Samba Ads provides media buyers access to millions of video views on local (Brazilian) premium publishers, in the form of standard and interactive formats, with targeting capabilities for devices, geography and user behaviour. Samba Ads kindly provided some useful background information on the Brazilian market:

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