Digital Ad World Needs to Engage with Broadcast Industry to Bring Spend into CTV

Ask anyone who works in connected TV advertising to describe what their IBC experience was like, and there’s a very high chance the word ‘lonely’ will feature in their description. For all the talk of TV moving online, the ad tech world appears to be content with digital-only events such as Dmexco in Cologne and London’s Ad:tech, and many remain blissfully unaware that TV tech’s largest European exhibition even exists. Here Zach Weiner, Co-Founder and President of the Connected TV Marketing Association (CTVMA), explains why he thinks more people working on the digital side need to take a step out of their comfort zones and engage with the broadcast industry.