Ad management platform Videoplaza announced today that it has received $12million in funding from Qualcomm Ventures and Innovacom. The funding is to ‘further accelerate Videoplaza’s aggressive global expansion and to ensure their continued product leadership as video advertising inventory rapidly expands to new devices and platforms’.
Videoplaza grew out its international client base last year the company has opened new offices in Madrid, Berlin and Singapore, and serves a client base across 17 markets worldwide.
Sorosh Tavakoli, CEO of Videoplaza, said, “We believe in picking sides and are 100% committed to the sell side, empowering broadcasters and publishers to effectively monetise their video inventory across any device or service. This investment allows us to further strengthen our commitment as we increase our R&D efforts and footprint to make sure our clients can build a sustainable business in a fast changing and ever more fragmented world.”
Videoplaza provides strategic advice and technical infrastructure to support video advertising across multiple devices. Videoplaza’s technology platform today serves ads via Flash, Silverlight, HTML5, iOS devices, Android, Sony Playstation, Samsung Smart TVs, and closed IPTV environments etc. By 2013, Videoplaza expects more than half of its traffic to come from non-PC devices. Q4 of 2011 alone, 8% of the company’s traffic was generated from non-PC devices.
“With the number of connected devices booming, the New IP-delivered TV is clearly one of the most disruptive markets right now”, Bruno Dizengremel, Partner, Innovacom. “Not only have Videoplaza managed to sign up a large and high profile client base, their technology is at the heart of the monetisation strategy for these broadcasters and premium publishers. Our investment in Videoplaza reflects the importance we place upon developing revenue-generating opportunities across the New TV. Technology platforms will be increasingly important achieving this”.
