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There’s Still Not Much for Advertisers to Test in Google’s Privacy Sandbox

Tim Cross  29 October, 2020

Google last week unveiled results from tests it’s run of its Federated Learning of Cohorts (FLoC) API, a tool developed within its privacy sandbox to enable interest-based advertising in lieu of third-party cookies. But there’s still not much for advertisers to test out themselves says Asha Neuville, global DSP manager at Dell, and time is quickly ticking away on Google’s deadline for ending support for third-party cookies.

In this panel session Ana Milicevic, principal and co-founder of Sparrow Advisers, Asha Neuville, global DSP manager at Dell, and David Amodio, deputy head of digital and innovation at Channel 4, discuss how prepared the advertising industry is for the privacy compliant world. Filmed at New Video Frontiers 2020.

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