Media Agencies are Still Missing Dedicated CTV Experts

While CTV viewing has grown impressively over the past few years, and particularly during the pandemic, there are still a number of unknowns for brands and agencies around CTV advertising for brands and agencies. And given CTV advertising’s relatively small scale, media agencies don’t tend to have dedicated CTV specialists, with CTV ending up pushed out to either traditional TV or digital teams. In this panel Patrick Zinga, digital strategy and planning lead at Starcom and Liting Spalding, head of audience planning and programmatic at Havas Media Group discuss the reasons why CTV still hasn’t found its home in the planning process. Filmed at New Video Frontiers 2020.