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VideoWeek Podcast #5, Belinda J Smith, Global Diversity Ambassador, WFA

Vincent Flood  04 June, 2020

This guest week’s guest is Belinda J Smith, who is Global Diversity Ambassador for the the World Federation of Advertisers (WFA). Belinda is also a diversity activist and over the course of her career she has headed up media and acted as Head of Global Media and Global Head of Marketing Intelligence for gaming giant EA, which is home to one of the most highly rated in-house teams in the industry.

In this episode Belinda joins Vincent Flood, Editor-in-Chief of Video Ad News to discuss the Black Lives Matter movement, the role of the social platforms and their relationship with President Trump, the countless attacks on journalists, and in terms of how brands are lending their support. Also discussed is the issue of racial equality in the media and advertising industry.

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