Buy-Side Input Can Improve Publisher Alliances says Nordic Entertainment Group’s Rasmusson

The Nordics, like most of the rest of Europe, have seen a number of publisher and broadcaster alliances emerge as a way of competing more effectively with global tech companies. But the buy-side needs to be clear about exactly what they’re after in terms of reach and measurement in order for these cooperatives to be effective says David Rasmusson, technology specialist (AVOD services) at Nordic Entertainment Group. In this interview Rasmusson also explains why competitive regulations are holding these alliances back, and discusses the issues around end-to-end transparency still plaguing the industry. Filmed at Video Rise 2018 in Lisbon.