Much of the attention on the OTT advertising market focuses the various platforms, bolt-on devices and of course apps like Netflix and Amazon Prime. The TVs themselves are often overlooked, yet as with all connected devices, they can be a rich source of data. Here Ashwin Navin, CEO at Samba TV (and one of the co-founders of BitTorrent) discusses the need for privacy-compliant approaches to data collection and why he thinks the Smart TV manufacturers trying to build walled gardens are going to struggle. Filmed in Porto at the I-COM Global Summit.