{"id":5817,"date":"2013-01-09T12:09:41","date_gmt":"2013-01-09T11:09:41","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=5817"},"modified":"2013-01-14T16:01:55","modified_gmt":"2013-01-14T15:01:55","slug":"adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/","title":{"rendered":"Adap.tv Hire New CFO, Microsoft Present NuAds Results, DG Announce ACR Partnerships"},"content":{"rendered":"<p><strong><a href=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/adaptv__timothy_morse\/\" rel=\"attachment wp-att-5819\"><img decoding=\"async\" class=\"alignleft  wp-image-5819\" style=\"margin-right: 10px; margin-bottom: 0px;\" title=\"Adap.tv CFO, Timothy Morse\" alt=\"Adap.tv CFO, Timothy Morse\" src=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/wp-content\/uploads\/2013\/01\/Adaptv__Timothy_Morse.jpg\" width=\"100\" height=\"100\" srcset=\"https:\/\/videoweek.com\/wp-content\/uploads\/2013\/01\/Adaptv__Timothy_Morse-150x150.jpg 150w, https:\/\/videoweek.com\/wp-content\/uploads\/2013\/01\/Adaptv__Timothy_Morse.jpg 175w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><a title=\"Adap.tv\" href=\"http:\/\/www.adap.tv\">Adap.tv<\/a><\/strong>, the programmatic video ad marketplace, have brought in former Yahoo! CFO Timothy R. Morse to take on the newly created role of Chief Financial Officer.\u00a0Morse held the Executive Vice President and Chief Financial Officer positions with Yahoo! from June 2009 to October 2012, where he was responsible for finance, investor relations, facilities, procurement and mergers &amp; acquisitions. He also served as the company\u2019s Interim CEO from September 2011 to January 2012.\u00a0As CFO of Adap.tv, Morse will be responsible for finance, M&amp;A and human resources, while also preparing the corporate and financial infrastructure for the next stage of the company\u2019s growth.<\/p>\n<p><strong>Microsoft Say NUads Delivering Stellar Engagement Rates<\/strong><\/p>\n<p><strong><a href=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/xbox_live\/\" rel=\"attachment wp-att-5820\"><img decoding=\"async\" class=\"alignleft  wp-image-5820\" style=\"margin-right: 10px; margin-bottom: 0px;\" title=\"Xbox Live NUads\" alt=\"Xbox Live NUads\" src=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/wp-content\/uploads\/2013\/01\/xbox_live.jpg\" width=\"100\" height=\"100\" \/><\/a><a title=\"Microsoft\" href=\"http:\/\/www.microsoft.com\">Microsoft<\/a><\/strong> have announced the engagement results of the first NUads campaign, which use voice and gesture commands to engage with the ad. The first campaign was based around interactive polling, which it ran for Subway and Toyota in the autumn of 2012 on Xbox LIVE across the US, Canada and the UK. On average saw the following results with their ads on Xbox LIVE. According to Microsoft:<\/p>\n<ul>\n<li>Thirty-seven percent\u00a0of viewers engaged with NUads when prompted with the option to vote.<\/li>\n<li>Out of which\u00a0seventy-one percent\u00a0voted in the poll.<\/li>\n<li>Ninety-seven percent\u00a0of those participants saw their vote included in the final tally of votes from the consumers who responded.<\/li>\n<\/ul>\n<p>\u201cWhen we launched NUads, we redefined the 30-second spot,\u201d said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. \u201cThese results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general.\u201d<\/p>\n<p><strong>DG Announce Second Screen Partnerships to Enhance Syncing Capabilities<\/strong><\/p>\n<p><strong><a href=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/print-2\/\" rel=\"attachment wp-att-5821\"><img decoding=\"async\" class=\"alignleft  wp-image-5821\" style=\"margin-right: 10px; margin-bottom: 0px;\" title=\"DG\" alt=\"DG\" src=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/wp-content\/uploads\/2013\/01\/dg_logo.jpg\" width=\"100\" height=\"100\" \/><\/a><a title=\"DG\" href=\"http:\/\/www.dgit.com\">DG<\/a><\/strong>\u00a0have announced two new partnerships that will enable is to deliver second second screen campaigns using automated content recognition (ACR). The TV ad tech company will be working with <strong><a title=\"Audible Magic\" href=\"http:\/\/audiblemagic.com\/\">Audible Magic<\/a><\/strong> and <strong><a title=\"Civolution\" href=\"http:\/\/www.civolution.com\/\">Civolution<\/a><\/strong>, both of whom can enable mobile devices to sync with TV advertising. DG Mediamind can then serve through matching (or perhaps competitive) online ads via the Mediamind ad platform. Audible Magic&#8217;s tech uses &#8216;digital fingerprinting&#8217;, which identifies the audio using the company&#8217;s\u00a0SmartID ACR technology.<\/p>\n<p><a title=\"Subscribe to Weekly Newsletter\" href=\"http:\/\/videoadnews.us4.list-manage.com\/subscribe?u=32d73ed248891389a124596ac&amp;id=cd6be3ab20\"><strong>Have a Weekly Summary of Industry News Delivered to Your Inbox<\/strong><\/p>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adap.tv, the programmatic video ad marketplace, have brought in former [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,61,13,24,56,14],"tags":[73,730,731,729,228,733,732,734],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adap.tv Hire New CFO, Microsoft Present NuAds Results, DG Announce ACR Partnerships - VideoWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/videoweek.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adap.tv Hire New CFO, Microsoft Present NuAds Results, DG Announce ACR Partnerships - VideoWeek\" \/>\n<meta property=\"og:description\" content=\"Adap.tv, the programmatic video ad marketplace, have brought in former [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/videoweek.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/\" \/>\n<meta property=\"og:site_name\" content=\"VideoWeek\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/videoadnews\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-09T11:09:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-14T15:01:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/videoweek.com\/wp-content\/uploads\/2013\/01\/xbox_live.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincent Flood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:site\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Flood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/videoweek.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/videoweek.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/\"},\"author\":{\"name\":\"Vincent Flood\",\"@id\":\"https:\/\/videoweek.com\/#\/schema\/person\/18db7a2af58cce5b67239c9f7ed2d674\"},\"headline\":\"Adap.tv Hire New CFO, Microsoft Present NuAds Results, DG Announce ACR Partnerships\",\"datePublished\":\"2013-01-09T11:09:41+00:00\",\"dateModified\":\"2013-01-14T15:01:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/videoweek.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/\"},\"wordCount\":386,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/videoweek.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/videoweek.com\/2013\/01\/09\/adap-tvs-hire-former-yahoo-cfo-microsoft-announce-nuads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/videoweek.com\/wp-content\/uploads\/2013\/01\/xbox_live.jpg\",\"keywords\":[\"Adap.TV\",\"Audible Magic\",\"Civolution\",\"DG\",\"microsoft\",\"Nuads\",\"Timothy R. 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