{"id":51408,"date":"2024-04-15T11:17:56","date_gmt":"2024-04-15T10:17:56","guid":{"rendered":"https:\/\/videoweek.com\/?p=51408"},"modified":"2024-04-15T11:24:48","modified_gmt":"2024-04-15T10:24:48","slug":"are-publishers-and-buyers-ready-for-the-demise-of-third-party-cookies","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2024\/04\/15\/are-publishers-and-buyers-ready-for-the-demise-of-third-party-cookies\/","title":{"rendered":"Are Publishers and Buyers Ready for the Demise of Third-Party Cookies?"},"content":{"rendered":"<p>Google&#8217;s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he&#8217;s seeing action on the sell-side, not much is changing yet on the buy-side. In this interview, Swanson discusses what the industry should be doing to prepare, and what a true future-proof privacy strategy looks like. Filmed at New Video Frontiers 2024 in London.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"Are Publishers and Buyers Ready for the Demise of Third-Party Cookies?\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/VLHi2RzsWb0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Follow VideoWeek on <a style=\"color: color 4;\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4;\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s deprecation of third-party cookies is set for later this [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":49433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,71,7609,1950,82,16,7],"tags":[2527],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Publishers and Buyers Ready for the Demise of Third-Party Cookies? 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