{"id":49611,"date":"2023-10-26T11:29:32","date_gmt":"2023-10-26T10:29:32","guid":{"rendered":"https:\/\/videoweek.com\/?p=49611"},"modified":"2023-10-26T11:29:32","modified_gmt":"2023-10-26T10:29:32","slug":"spo-to-accelerate-on-both-the-buy-and-sell-side","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2023\/10\/26\/spo-to-accelerate-on-both-the-buy-and-sell-side\/","title":{"rendered":"SPO to Accelerate on Both the Buy and Sell Side"},"content":{"rendered":"<p><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" role=\"text\">The past 12 months have seen a push for supply path optimisation (SPO), as both the buy and sell side look to consolidate the number of partners they work with. Sam Wilson, Managing Director CTV EMEA at Magnite, expects that trend to accelerate in the year ahead. <\/span><\/p>\n<p><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" role=\"text\">In this video interview, Wilson explains the logic behind SPO, its role in maximising yield for publishers, and Magnite&#8217;s CTV offering. Filmed at TV Rise 2023 in Florence.<\/span><\/p>\n<div class=\"video-shortcode\"><iframe title=\"SPO to Accelerate on Both the Buy and Sell Side\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/u1NNY-ab8Ho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4;\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4;\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The past 12 months have seen a push for supply [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":49613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,7609,61],"tags":[2527],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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