The Week for Publishers<\/strong><\/h2>\n\nGermany’s Ad Alliance Takes Over Marketing of Bauer Advance’s Digital Portfolio<\/strong><\/p>\nGerman cross-media ad sales business Ad Alliance will take over marketing of Bauer Advance’s digital portfolio from the start of next year, the two reported this week. “We see great potential for development in marketing through Ad Alliance, we want to continue to successfully expand the digital business area for the Bauer Media Group and maximize digital marketing revenues,” said Tim Lammek, MD of Bauer Advance. “A particular focus will also be on strengthening conceptual digital marketing as well as brand and contextual environment marketing.”<\/p>\n
New York Times Considers Legal Action Against OpenAI<\/strong><\/p>\nThe New York Times is considering taking legal action against OpenAI in an effort to protect intellectual property rights associated with its content, NPR<\/a><\/span> reported this week. The Times and OpenAI have been in conversation over a licensing deal which would see the ChatGPT creator pay the Times in order to use its reporting to inform its AI models. But conversations have been far from smooth, according to sources which spoke with NPR, leading to the Times considering legal action.<\/p>\nNewsGuard Identifies Dozens of Websites Using AI to Repurpose Stolen Content<\/strong><\/p>\nNews ratings company NewsGuard has identified dozens of websites which are using AI chatbots to copy and rewrite news articles taken from other news websites, posting that content without attributing the source, Bloomberg<\/a><\/span> reported this week. The findings from NewsGuard highlight the increased risk for publishers and advertisers that AI tools will help make it easier for bad actors to steal content from legitimate news publishers in order to siphon off ad revenues.<\/p>\nX Plans to Strip Headlines and Text Links from News Articles<\/strong><\/p>\nX is reworking how links to news articles appear within its feed, the social platform’s CTO Elon Musk confirmed this week, with plans to strip out headlines and text links to the story, with only the main image appearing when a user posts a link. Musk said the move will “greatly improve the esthetics [sic]”. But some have seen it as a move to decrease the prominence of links outside of X to third-party publishers.<\/p>\n
Most Top News Sites Saw Traffic Fall in July<\/strong><\/p>\nThe Daily Mail and CNN were the only two out of the world’s top ten news websites to see year-on-year global traffic growth in July, up three percent and one percent respectively, according to Press Gazette’s analysis of Similarweb data. Google News meanwhile saw the largest fall, down 19 percent year-on-year.<\/p>\n
Pink News Pivots to Direct Partnerships<\/strong><\/p>\nLGBTQ+ publisher Pink News is working to reduce its reliance on social media platforms, and foster more revenues from direct partnerships, as revenues from social media companies have lowered over the past year. Pink News CEO Ben Cohen told Press Gazette<\/a><\/span> that the change is putting its company in a much stronger position, since it has more control and visibility into future sales with its direct strategy.<\/p>\n<\/div>\n<\/div>\n<\/div>\nThe Week For Brands & Agencies<\/b><\/h2>\n
GroupM Launches New Protections Against MFA Sites<\/strong><\/p>\nWPP’s media arm GroupM has announced<\/a><\/span> a new partnership with Jounce Media which it says will provide extra protection against ‘made for advertising’ (MFA) websites and domains. The partnership with see Jounce’s technology, which detects and tracks MFA domains, integrated into GroupM’s campaign planning processes. GroupM says that the deal will help protect against new technologies which allow MFA sites to be created and populated with content more quickly, and at greater scale.<\/p>\nOMG Signs Deal for Tesco Clubcard Data<\/strong><\/p>\nOmnicom Media Group has signed a deal with data business Dunnhumby which will give its clients access to data from Tesco’s 20 million Clubcard members, Campaign<\/a><\/span> reported this week. The deal will allow OMG to directly devise, activate, and measure retail media campaigns on Dunnhumby’s platform, which the two say will enable better optimisation of retail media spend.<\/p>\nIPG Mediabrands Plans Two New AI Tools Via Google Deal<\/strong><\/p>\nIPG Mediabrands has agreed a deal with Google whereby it will incorporate Google’s generative AI tools with machine learning models available in Google Cloud, in order to develop new generative AI tools for clients, AdAge<\/a><\/span> reported this week. IPG is initially planning two products: ‘BrandVoice AI’, which will aim to capture brands’ voice and visual style in order to generate written and image-based content; and ‘BrandPortrait AI’, a conversation tool to help Mediabrands strategists plan campaigns and find relevant research.<\/p>\nIPA Dismissed Claims of Right Wing Media Boycott<\/strong><\/p>\nThe UK’s Institute of Practitioners in Advertising (IPA) has responded to claims from some UK MPs that various advertisers and agencies are engaging in a boycott of right-wing media. “Advertising agencies work closely on a case-by-case basis with individual clients to agree the media plans for advertising campaigns,” said Paul Bainsfair, director general of the IPA. “Advertisers are perfectly entitled to advertise wherever they wish within legal advertising channels. There is no collective boycott of any Ofcom-regulated channel.”<\/p>\n
Omnicom Agrees Commerce Insights Deal with Criteo<\/strong><\/p>\nFollowing Omnicom Media Group’s deal with Dunnhumby (see above), Omnicom announced a further commerce media deal with Criteo on Thursday, giving Omnicom access to Criteo’s ‘digital shelf’ data and insights. The two say that the gives advertisers get visibility into sales rank, attributed sales, and other metrics to allow for data-driven decision making throughout the commerce media lifecycle, from media planning to campaign execution and optimisation.<\/p>\n
GroupM Partners Begins Carbon Cutting Drive with SeenThis<\/strong><\/p>\nWPP’s GroupM has announced a partnership with adaptive streaming company SeenThis, which the two say will play into GroupM’s efforts to cut its carbon footprint, Adweek<\/a><\/span> reported this week. SeenThis’ streaming tech uses less data-heavy techniques for delivering video, resulting in lower carbon emissions generated by video campaigns.<\/p>\nHires of the Week<\/h2>\n
WFA Makes Three Appointments\u00a0<\/b><\/p>\n
The World Federation of Advertisers (WFA) has announced three appointments this week: Brenna Brandes joins as Junior Marketing Services Manager; Rishi Saxena as Global Product Lead for Halo (WFA\u2019s cross-media measurement initiative); and Tejash Natali as Technical Programme Manager for Halo.<\/span><\/p>\nPinterest Enlists Meta’s Cl\u00e9ment Schvartz<\/b><\/p>\n
Pinterest has named Cl\u00e9ment Schvartz as Country Manager of EMEA Growth Sales. Cl\u00e9ment has previously served at Meta, Unilever, Orange and Google, where he spent 12 years in both EMEA and the US.<\/span><\/p>\nSpark Foundry Names Kate Anthony Chief Client & Transformation Officer<\/b><\/p>\n
Publicis-owned Spark Foundry has appointed Kate Anthony to the newly created role of Chief Client & Transformation Officer. Anthony joins from GroupM’s EssenceMediacom, where she was Managing Director Creative Futures Global\/EMEA.<\/span><\/p>\nThis Week on VideoWeek<\/h2>\n
Audience Engagement with European PSBs has Dropped 15 Percent in Six Years<\/a><\/span><\/p>\nAmazon Launches New Centralised Hub for FAST Content<\/a><\/span><\/p>\nMicrosoft Retools Activision Deal in New Submission to UK Regulator<\/a><\/span><\/p>\nAdalytics Unveils Fresh Evidence of Behavioural Targeting on YouTube Kids Videos<\/a><\/span><\/p>\n
Germany’s Ad Alliance Takes Over Marketing of Bauer Advance’s Digital Portfolio<\/strong><\/p>\n German cross-media ad sales business Ad Alliance will take over marketing of Bauer Advance’s digital portfolio from the start of next year, the two reported this week. “We see great potential for development in marketing through Ad Alliance, we want to continue to successfully expand the digital business area for the Bauer Media Group and maximize digital marketing revenues,” said Tim Lammek, MD of Bauer Advance. “A particular focus will also be on strengthening conceptual digital marketing as well as brand and contextual environment marketing.”<\/p>\n New York Times Considers Legal Action Against OpenAI<\/strong><\/p>\n The New York Times is considering taking legal action against OpenAI in an effort to protect intellectual property rights associated with its content, NPR<\/a><\/span> reported this week. The Times and OpenAI have been in conversation over a licensing deal which would see the ChatGPT creator pay the Times in order to use its reporting to inform its AI models. But conversations have been far from smooth, according to sources which spoke with NPR, leading to the Times considering legal action.<\/p>\n NewsGuard Identifies Dozens of Websites Using AI to Repurpose Stolen Content<\/strong><\/p>\n News ratings company NewsGuard has identified dozens of websites which are using AI chatbots to copy and rewrite news articles taken from other news websites, posting that content without attributing the source, Bloomberg<\/a><\/span> reported this week. The findings from NewsGuard highlight the increased risk for publishers and advertisers that AI tools will help make it easier for bad actors to steal content from legitimate news publishers in order to siphon off ad revenues.<\/p>\n X Plans to Strip Headlines and Text Links from News Articles<\/strong><\/p>\n X is reworking how links to news articles appear within its feed, the social platform’s CTO Elon Musk confirmed this week, with plans to strip out headlines and text links to the story, with only the main image appearing when a user posts a link. Musk said the move will “greatly improve the esthetics [sic]”. But some have seen it as a move to decrease the prominence of links outside of X to third-party publishers.<\/p>\n Most Top News Sites Saw Traffic Fall in July<\/strong><\/p>\n The Daily Mail and CNN were the only two out of the world’s top ten news websites to see year-on-year global traffic growth in July, up three percent and one percent respectively, according to Press Gazette’s analysis of Similarweb data. Google News meanwhile saw the largest fall, down 19 percent year-on-year.<\/p>\n Pink News Pivots to Direct Partnerships<\/strong><\/p>\n LGBTQ+ publisher Pink News is working to reduce its reliance on social media platforms, and foster more revenues from direct partnerships, as revenues from social media companies have lowered over the past year. Pink News CEO Ben Cohen told Press Gazette<\/a><\/span> that the change is putting its company in a much stronger position, since it has more control and visibility into future sales with its direct strategy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n GroupM Launches New Protections Against MFA Sites<\/strong><\/p>\n WPP’s media arm GroupM has announced<\/a><\/span> a new partnership with Jounce Media which it says will provide extra protection against ‘made for advertising’ (MFA) websites and domains. The partnership with see Jounce’s technology, which detects and tracks MFA domains, integrated into GroupM’s campaign planning processes. GroupM says that the deal will help protect against new technologies which allow MFA sites to be created and populated with content more quickly, and at greater scale.<\/p>\n OMG Signs Deal for Tesco Clubcard Data<\/strong><\/p>\n Omnicom Media Group has signed a deal with data business Dunnhumby which will give its clients access to data from Tesco’s 20 million Clubcard members, Campaign<\/a><\/span> reported this week. The deal will allow OMG to directly devise, activate, and measure retail media campaigns on Dunnhumby’s platform, which the two say will enable better optimisation of retail media spend.<\/p>\n IPG Mediabrands Plans Two New AI Tools Via Google Deal<\/strong><\/p>\n IPG Mediabrands has agreed a deal with Google whereby it will incorporate Google’s generative AI tools with machine learning models available in Google Cloud, in order to develop new generative AI tools for clients, AdAge<\/a><\/span> reported this week. IPG is initially planning two products: ‘BrandVoice AI’, which will aim to capture brands’ voice and visual style in order to generate written and image-based content; and ‘BrandPortrait AI’, a conversation tool to help Mediabrands strategists plan campaigns and find relevant research.<\/p>\n IPA Dismissed Claims of Right Wing Media Boycott<\/strong><\/p>\n The UK’s Institute of Practitioners in Advertising (IPA) has responded to claims from some UK MPs that various advertisers and agencies are engaging in a boycott of right-wing media. “Advertising agencies work closely on a case-by-case basis with individual clients to agree the media plans for advertising campaigns,” said Paul Bainsfair, director general of the IPA. “Advertisers are perfectly entitled to advertise wherever they wish within legal advertising channels. There is no collective boycott of any Ofcom-regulated channel.”<\/p>\n Omnicom Agrees Commerce Insights Deal with Criteo<\/strong><\/p>\n Following Omnicom Media Group’s deal with Dunnhumby (see above), Omnicom announced a further commerce media deal with Criteo on Thursday, giving Omnicom access to Criteo’s ‘digital shelf’ data and insights. The two say that the gives advertisers get visibility into sales rank, attributed sales, and other metrics to allow for data-driven decision making throughout the commerce media lifecycle, from media planning to campaign execution and optimisation.<\/p>\n GroupM Partners Begins Carbon Cutting Drive with SeenThis<\/strong><\/p>\n WPP’s GroupM has announced a partnership with adaptive streaming company SeenThis, which the two say will play into GroupM’s efforts to cut its carbon footprint, Adweek<\/a><\/span> reported this week. SeenThis’ streaming tech uses less data-heavy techniques for delivering video, resulting in lower carbon emissions generated by video campaigns.<\/p>\n WFA Makes Three Appointments\u00a0<\/b><\/p>\n The World Federation of Advertisers (WFA) has announced three appointments this week: Brenna Brandes joins as Junior Marketing Services Manager; Rishi Saxena as Global Product Lead for Halo (WFA\u2019s cross-media measurement initiative); and Tejash Natali as Technical Programme Manager for Halo.<\/span><\/p>\n Pinterest Enlists Meta’s Cl\u00e9ment Schvartz<\/b><\/p>\n Pinterest has named Cl\u00e9ment Schvartz as Country Manager of EMEA Growth Sales. Cl\u00e9ment has previously served at Meta, Unilever, Orange and Google, where he spent 12 years in both EMEA and the US.<\/span><\/p>\n Spark Foundry Names Kate Anthony Chief Client & Transformation Officer<\/b><\/p>\n Publicis-owned Spark Foundry has appointed Kate Anthony to the newly created role of Chief Client & Transformation Officer. Anthony joins from GroupM’s EssenceMediacom, where she was Managing Director Creative Futures Global\/EMEA.<\/span><\/p>\n Audience Engagement with European PSBs has Dropped 15 Percent in Six Years<\/a><\/span><\/p>\n Amazon Launches New Centralised Hub for FAST Content<\/a><\/span><\/p>\n Microsoft Retools Activision Deal in New Submission to UK Regulator<\/a><\/span><\/p>\n Adalytics Unveils Fresh Evidence of Behavioural Targeting on YouTube Kids Videos<\/a><\/span><\/p>\nThe Week For Brands & Agencies<\/b><\/h2>\n
Hires of the Week<\/h2>\n
This Week on VideoWeek<\/h2>\n