{"id":48148,"date":"2023-06-16T12:48:11","date_gmt":"2023-06-16T11:48:11","guid":{"rendered":"https:\/\/videoweek.com\/?p=48148"},"modified":"2023-06-16T12:48:11","modified_gmt":"2023-06-16T11:48:11","slug":"the-wir-publicis-and-carrefour-launch-a-retail-media-jv-avod-companies-form-a-streaming-alliance-and-uber-runs-video-ads","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2023\/06\/16\/the-wir-publicis-and-carrefour-launch-a-retail-media-jv-avod-companies-form-a-streaming-alliance-and-uber-runs-video-ads\/","title":{"rendered":"The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads"},"content":{"rendered":"

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance.
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Top Stories<\/h2>\n
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Publicis and Carrefour Launch Retail Media Platform Unlimitail<\/strong><\/p>\n

Agency group Publicis and European retail giant Carrefour this week launched Unlimitail, a new retail media business which the two first unveiled six months ago. Unlimitail is designed to make it easier for retailers to spin up retail media offerings across Europe and Latin America, while making it simpler for brands to run scaled retail media campaigns through standardisation on the sell-side.<\/p>\n

“Our ambition with our new partners and the ones that will soon follow is to create a leading platform in retail media as simple as the open web,” said Arthur Sadoun, CEO of Publicis Groupe. ” A platform driving scale, connectivity, and consistency in a media that is an increasingly crucial pillar of any brand\u2019s business strategy.”<\/p>\n

Unlimitail will help retailers spin up inventory on their ecommerce sites, and handle activation of retail media campaigns and data matching between brands and retailers, via a clean room. It will also offer consulting services to help businesses pivot quickly into retail media.<\/p>\n

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, \u00cfDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Isra\u00ebl (Electra Consumer Products).<\/p>\n

Ad-Supported TV Companies Form Independent Streaming Alliance\u00a0<\/b><\/p>\n

A group of companies from the ad-supported streaming sector have formed the Independent Streaming Alliance (ISA). The industry forum aims to proactively engage with consumers, platforms, regulators and media. The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA.<\/span><\/p>\n

The ISA has three working groups:<\/span><\/p>\n

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  • Measurement: working with third-party measurement providers and aggregating viewership; iSpot.tv has been selected as audience and ad measurement partner<\/span><\/li>\n
  • Distribution: focused on developing and sharing best practices for growing audiences, while working directly with platforms to ensure fair business practices\u00a0<\/span><\/li>\n
  • Demand: collaborating with DSPs, SSPs, brands and agencies to ensure its members\u2019 advertising may be easily purchased and sold in compliance with industry norms<\/span><\/li>\n<\/ul>\n

    \u201cThe formation of the ISA is long overdue,\u201d said Chicken Soup for the Soul Entertainment CRO Philippe Guelton. \u201cWe are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.\u201d<\/span><\/p>\n

    Uber Set to Roll Out Video Ads<\/strong><\/p>\n

    Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ<\/a><\/span> reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.<\/p>\n

    Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Uber plans to use its data on user location and eating habits for ad targeting – for example an Uber rider who regularly orders pizza on Uber Eats might be advertised a pizza restaurant near their destination. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Drizly meanwhile will run video ads in search results.<\/p>\n

    For the time being, all of this inventory will be told directly via brand takeover packages, though Uber plans to begin selling via programmatic exchanges later this year.<\/p>\n<\/div>\n

    The Week in Tech<\/strong><\/h2>\n

    Madhive Secures $300 Million Investment From Goldman Sachs<\/strong><\/p>\n

    CTV ad buying platform Madhive this week announced it has received a $300 million investment from Goldman Sachs Asset Management. The deal follows an earlier $7 million investment in Madhive, whose revenues last year came to $125 million. A meeting at CES this year led to the investor acquiring a significant minority stake in the business, valued just under $1 billion. Upon closure of the deal, Adam Helfgott will step down as CEO and become Chairman of the Board. Madhive president Spencer Potts will take over as CEO. Read on VideoWeek<\/a><\/span>.<\/p>\n

    Google Could be Forced to Sell Ad Tech Business in EU Investigation<\/strong><\/p>\n

    The European Commission this week found that Google has potentially breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange. Read on VideoWeek<\/a>.<\/p>\n

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    Finecast Launches New \u2018Total TV Measurement\u2019 Solution<\/strong><\/p>\n

    Finecast, GroupM\u2019s addressable TV specialist, this week announced it is throwing its hat into the cross-channel measurement ring with the launch of Total TV Measurement. Finecast says the new product delivers deduplicated reach and frequency measurement across linear and addressable TV, helping clients better understand the value they\u2019re getting from shifting budgets over to addressable TV. Read on VideoWeek<\/a><\/span>.<\/p>\n

    Tremor International Rebrands as Nexxen<\/strong><\/p>\n

    Tremor International this week announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek<\/a><\/span>.<\/p>\n

    Twitch Scraps New Ad Rules After User Backlash<\/b><\/p>\n

    Twitch has reversed new advertising rules one day after their implementation. The new rules restricted the size and type of ads its creators could use. Streamers criticised the policy for limiting their ability to generate income on Twitch, threatening a boycott and in some cases leaving the platform. \u201cSponsorships are critical to streamers\u2019 growth and ability to earn income,\u201d Twitch said in a tweet scrapping the rules. \u201cWe will not prevent your ability to enter into direct relationships with sponsors \u2013 you will continue to own and control your sponsorship business.\u201d<\/span><\/p>\n

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    Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately.<\/p>\n

    \u2014 Twitch (@Twitch) June 7, 2023<\/a><\/p><\/blockquote>\n