{"id":3825,"date":"2012-09-19T13:59:55","date_gmt":"2012-09-19T12:59:55","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=3825"},"modified":"2012-09-22T22:25:55","modified_gmt":"2012-09-22T21:25:55","slug":"digital-ad-industry-needs-engage-broadcast-world-bring-spend-connected-tv","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2012\/09\/19\/digital-ad-industry-needs-engage-broadcast-world-bring-spend-connected-tv\/","title":{"rendered":"Digital Ad World Needs to Engage with Broadcast Industry to Bring Spend into CTV"},"content":{"rendered":"<p>Ask anyone who works in connected TV advertising to describe what their IBC experience was like, and there&#8217;s a very high chance the word &#8216;lonely&#8217; will feature in their description. For all the talk of TV moving online, the ad tech world appears to be content with digital-only events such as Dmexco in Cologne and London&#8217;s Ad:tech, and many remain blissfully unaware that TV tech&#8217;s largest European exhibition even exists. Here <strong>Zach Weiner<\/strong>, Co-Founder and President of the Connected TV Marketing Association (CTVMA), explains why he thinks more people working on the digital side need to take a step out of their comfort zones and engage with the broadcast industry. \n<div class=\"youtube-embed\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\">\n\t<meta itemprop=\"url\" content=\"https:\/\/www.youtube.com\/v\/5RVoeL4Ywsc\" \/>\n\t<meta itemprop=\"name\" content=\"Digital Ad World Needs to Engage with Broadcast Industry to Bring Spend into CTV\" \/>\n\t<meta itemprop=\"description\" content=\"Digital Ad World Needs to Engage with Broadcast Industry to Bring Spend into CTV\" \/>\n\t<meta itemprop=\"uploadDate\" content=\"2012-09-19T13:59:55+01:00\" \/>\n\t<meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/5RVoeL4Ywsc\/default.jpg\" \/>\n\t<meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/5RVoeL4Ywsc\" \/>\n\t<meta itemprop=\"height\" content=\"315\" \/>\n\t<meta itemprop=\"width\" content=\"560\" \/>\n\t<iframe style=\"border: 0;\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5RVoeL4Ywsc?modestbranding=1&fs=0&rel=0\"><\/iframe>\n<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask anyone who works in connected TV advertising to describe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,61,13],"tags":[138,139],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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