{"id":3819,"date":"2012-09-18T13:55:19","date_gmt":"2012-09-18T12:55:19","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=3819"},"modified":"2012-09-18T13:57:34","modified_gmt":"2012-09-18T12:57:34","slug":"http-live-streaming-hls-still-posing-challenges-mobile-video-advertising","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2012\/09\/18\/http-live-streaming-hls-still-posing-challenges-mobile-video-advertising\/","title":{"rendered":"Http Live Streaming (HLS) Still Posing Challenges for Mobile Video Advertising"},"content":{"rendered":"<p>As video advertising moves on to mobile devices, the industry is confronted with a new range of challenges, spanning everything from data usage and creative types, right through to the technological infrastructure required to simply deliver an ad. Here <strong>Chris Johnston<\/strong>, <strong><a title=\"Brightcove\" href=\"http:\/\/www.brightcove.com\/\">Brightcove&#8217;s<\/a><\/strong>\u00a0Director of Technology Partnerships, explains how delivering advertising via http live streaming (HLS) differs from the Flash-based systems that have traditionally been used online.<\/p>\n\n<div class=\"youtube-embed\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\">\n\t<meta itemprop=\"url\" content=\"https:\/\/www.youtube.com\/v\/hObf4JI-W30\" \/>\n\t<meta itemprop=\"name\" content=\"Http Live Streaming (HLS) Still Posing Challenges for Mobile Video Advertising\" \/>\n\t<meta itemprop=\"description\" content=\"Http Live Streaming (HLS) Still Posing Challenges for Mobile Video Advertising\" \/>\n\t<meta itemprop=\"uploadDate\" content=\"2012-09-18T13:55:19+01:00\" \/>\n\t<meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/hObf4JI-W30\/default.jpg\" \/>\n\t<meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/hObf4JI-W30\" \/>\n\t<meta itemprop=\"height\" content=\"315\" \/>\n\t<meta itemprop=\"width\" content=\"560\" \/>\n\t<iframe style=\"border: 0;\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hObf4JI-W30?modestbranding=1&fs=0&rel=0\"><\/iframe>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As video advertising moves on to mobile devices, the industry [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,13],"tags":[181,577,578,576,347],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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