There’s just one week to go until DMEXCO kicks off in Cologne, and between the exhibition centre, conference venues and beerhalls, video is sure to make its presence known. For ease of navigation, the following guide pulls out the video and TV highlights taking place at DMEXCO 2022.<\/p>\n
VideoWeek is partnering with the event to bring you the latest news and views from the exhibition floor, in partnership with Habu, Publica, Publieurope, Pluto TV, Mediarithmics, Vevo and WebAds. We will be filming video interviews from the event, moderating sessions on stage and covering all the industry updates as they\u00a0happen.<\/p>\n
Coming Soon: The\u00a0CTV<\/span>\u00a0Advertising\u00a0Guide<\/span> 2023\u00a0<\/strong><\/p>\n At DMEXCO we will be launching our fourth annual CTV<\/span>\u00a0Advertising\u00a0Guide<\/span><\/strong>, produced in collaboration with Habu, <\/span>Publica, <\/span>PubMatic, <\/span>ShowHeroes Group, <\/span>Samsung Ads, Warner Bros. Discovery,\u00a0Samba TV, <\/span>Roku, <\/span>Finecast, <\/span>Pluto TV,\u00a0<\/span>Equativ and FreeWheel. Covering topics ranging from sustainability and transparency in CTV to identity, live commerce and brand safety, the CTV guide breaks down the challenges, changes and opportunities that lie ahead. <\/span>It will additionally feature industry maps for the CTV and OTT advertising market in the UK, France, Germany, Spain and Italy. <\/span>Pick up your copy from trade press stands around the exhibition centre, or download the guide at videoweek.com.<\/p>\n VideoWeek@DMEXCO<\/strong><\/p>\n VideoWeek will also be hosting a networking dinner at the famous FR\u00dcH am DOM on the evening of September 21st, featuring the finest German food and drink, and even finer company from the video advertising industry – the perfect place to relax and unwind after what is sure to be a busy first day of the exhibition. Please<\/span>\u00a0get in touch<\/a> for information on tickets and partnerships.<\/p>\n Conference Highlights<\/strong><\/p>\n Among the many highlights for a video and TV audience, our editor Vincent Flood can be found at the Blue Stage on day 2, firstly at noon with a discussion about innovative approaches to measurement in the TV market alongside LiveRamp’s Jay Prasad. Then at 13.00 Vincent joins a panel of experts, including Gregor Fellner from Rakuten Advertising and Carol Starr of Pluto TV, discussing how to make the most of a new era of TV advertising.<\/p>\n Other sessions around the conference cover topics including contextual targeting, the rise of TikTok, and how advertisers can continue to reach younger viewers and cord-cutters – featuring speakers and panelists from the likes of BBC News, Integral Ad Science and The Trade Desk. The list below should help our readers navigate the bustling exhibition centre:<\/p>\n Day 1: Wednesday September 21st<\/strong><\/p>\n 10.30,<\/strong> MC 8A: Video has saved businesses during the pandemic – learn what it has to offer for challenges ahead!<\/strong> with Dr. Ingo Hofacker (movingimage)<\/p>\n 10.30, <\/strong>MC 7A: Bridging TV and Programmatic: finally overcoming the silo!<\/strong> with Marin Curkovic (AdScanner), Sven St\u00fchmeier (Vodafone) and Thomas Park (Adform)<\/p>\n