{"id":3370,"date":"2012-08-06T10:13:43","date_gmt":"2012-08-06T09:13:43","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=3370"},"modified":"2012-08-06T10:40:45","modified_gmt":"2012-08-06T09:40:45","slug":"channel-4-partner-freewheel-vod-display","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2012\/08\/06\/channel-4-partner-freewheel-vod-display\/","title":{"rendered":"Channel 4 Partner with Freewheel on VOD and Display Advertising"},"content":{"rendered":"<p><a href=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/wp-content\/uploads\/2012\/08\/Channel4_Logo.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-3373\" style=\"margin-right: 10px; margin-bottom: 0px;\" title=\"Channel 4\" src=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/wp-content\/uploads\/2012\/08\/Channel4_Logo.jpg\" alt=\"Channel 4\" width=\"150\" height=\"150\" \/><\/a>Freewheel, a video technology company, have announced they have signed a multi-year agreement with Channel 4, a leading UK broadcaster, who will be using its\u00a0ad management technology,\u00a0<a href=\"http:\/\/ctt.marketwire.com\/?release=915748&amp;id=1867072&amp;type=1&amp;url=http%3a%2f%2fwww.freewheel.tv%2ftechnology%2fmrm%2f\">Monetization Rights Management<\/a>\u00a0(MRM), to run their video and display ad operations. Freewheel&#8217;s MRM offers the features commonly associated with sell-side ad servers &#8211; such as inventory forecasting, ad serving, analytics &#8211; but also allows the user to control ad sales rights when content is displayed across multiple locations and\/or there are multiple partners selling the inventory.<\/p>\n<p>FreeWheel say Channel 4 will consolidate their ad operations for Channel 4, E4 and Film4 onto the MRM system to manage the ad rights for its 4oD video on demand service; display advertising across its network of websites; and the video content it syndicates to partner sites such as YouTube.<\/p>\n<p>Channel 4, which has first right of sale of UKTV&#8217;s network content, will also use MRM to maximize yields for the UKTV&#8217;s VOD services and websites. With 215 million long-form video views in the first half of 2011, Channel 4 is the largest commercial broadcaster in the UK&#8217;s VOD market.<\/p>\n<p>Freewheel currently works with Sky, ESPN, and Discovery International, and makes online revenue decisions for 70 percent of the standard US cable channel line-up.<\/p>\n<p><a title=\"VAN Weekly Digest\" href=\"http:\/\/videoadnews.us4.list-manage.com\/subscribe?u=32d73ed248891389a124596ac&amp;id=cd6be3ab20\"><strong>Stay Up to Date with Video Advertising News with the Weekly VAN Newsletter<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Freewheel, a video technology company, have announced they have signed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,13,14,195],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel 4 Partner with Freewheel on VOD and Display Advertising - 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