{"id":30257,"date":"2021-03-24T14:23:59","date_gmt":"2021-03-24T13:23:59","guid":{"rendered":"https:\/\/videoweek.com\/?p=30257"},"modified":"2021-03-25T10:11:06","modified_gmt":"2021-03-25T09:11:06","slug":"theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/","title":{"rendered":"There’s Not Much Appetite for European Broadcaster Consolidation Beyond RTL and Mediaset"},"content":{"rendered":"

\"\"<\/a><\/span><\/p>\n

As European broadcasters look to adapt their businesses to meet challenges posed by changing consumer habits and shifting ad spend, consolidation is one of the more radical solutions we sometimes hear proposed.<\/span><\/p>\n

A couple of broadcasters have themselves touted the possibility.<\/span><\/p>\n

Mediaset is the most obvious, actively pursuing consolidation through MediaForEurope, a holding group within which it wants to combine media assets from across Europe.<\/span><\/p>\n

Mediaset chairman Fedele Confalonieri told a press conference last year that the case for consolidation is \u201cnot just a question of savings or efficiency, it\u2019s actually about new possibilities and opportunities for growth, which today cannot be realised by remaining local.\u201d<\/span><\/p>\n

And RTL Group CEO Thomas Rabe has thrown his weight behind the idea of consolidation. Last year Rabe told the Financial Times that the effects of the pandemic have highlighted \u201ca strong case and a need for consolidation\u201d. Rabe has previously suggested that regulators should be open to mergers between the biggest broadcasters, arguing for example the ProSiebenSat.1 in Germany should be allowed to merge with RTL, in order to create a \u201cnational streaming champion\u201d.<\/span><\/p>\n

But those VideoWeek spoke with were sceptical as to how much consolidation we\u2019ll see in the coming years.<\/span><\/p>\n

It\u2019s notable that RTL and Mediaset have been by far the two loudest voices around broadcaster mergers. Both of these companies have always looked beyond their own borders, so their talk of mergers and acquisitions isn\u2019t exactly new. And even RTL is looking to sell off French broadcaster M6 – a move in the opposite direction.<\/span><\/p>\n

\u201cAnd who really has an appetite for expanding into other countries? There\u2019s no one really beyond Mediaset and RTL, and others are really going in the opposite direction\u201d said Tim Westcott, senior principal analyst at research group Omdia. \u201cTF1 for example sold off Eurosport, which was its international channel, to focus on France, and ProSieben used to own [Scandanavian broadcasting group] SBS but sold that off to focus on the German-speaking market.\u201d<\/span><\/p>\n

Ian Whittaker, founder and owner of Liberty Sky Advisors, agreed that from what we\u2019ve seen, there hasn\u2019t been much interest from the majority of big broadcasters in ties up with their competitors.<\/span><\/p>\n

\u201cThe synergies between various broadcasters would be quite limited,\u201d said Whittaker. \u201cContent tends to be quite nationally-based, rather than international,\u201d he said. \u201cIt\u2019s easy to export formats, but less easy to export content itself. And there are limits to the synergies in admin and technical infrastructure.\u201d<\/span><\/p>\n

Omdia\u2019s Tim Westcott said that talk from broadcasters about the need to consolidate to combat the threat of international streaming services is more of an effort to get politicians and regulators to rally behind them in light of their broader challenges.\u201cMost European broadcasters don\u2019t compete with the global streaming platforms on the same terms, because they\u2019re not global businesses.\u201d<\/span><\/p>\n

And the reality is that the large international competitors don\u2019t want to put local broadcasters out of business. \u201cThey\u2019ve always been buyers of local broadcasters\u2019 content, so they don\u2019t really have any interest in shutting down a market which they\u2019re benefiting from,\u201d said Westcott.<\/span><\/p>\n

M&A Possible, Cooperation Probable<\/b><\/p>\n

That\u2019s not to say that we won\u2019t see any sort of consolidation.<\/span><\/p>\n

Whittaker said that Mediaset\u2019s efforts could lead to some sort of consolidation in the European market, likely through Mediaset acquiring controlling stakes in various broadcasters without buying out all minority shareholders.<\/span><\/p>\n

M6 could be one target, though since it would be transferring from one broadcaster to another, such a move arguably wouldn\u2019t actually represent consolidation.<\/span><\/p>\n

Whittaker added that we could see US companies, as they look to grow their international streaming services, buying up European assets and consolidating the market that way.<\/span><\/p>\n

The resources are certainly there. \u201cWhen Disney upgraded their subscriber forecast for Disney+ last year, with the growth in their market cap they could have afforded to buy a good chunk of the European broadcaster market,\u201d he said. But these moves would face political hurdles, with governments not likely to favour US media companies owning influential local media groups.<\/span><\/p>\n

Smaller broadcasters within local markets might also look to join up, mostly with a view to better competing with the dominant players within their own countries. \u201cDisruption is also afoot in the guise of the industry\u2019s structural change,\u201d said Patrick Wellington, head of European Media Research at Morgan Stanley. \u201cSeveral smaller European broadcasters have begun tentative efforts to form larger blocs.\u201d<\/span><\/p>\n

Wellington added that we may see consolidation on the production side, both from broadcasters buying up production studios, and from smaller independent producers joining together.<\/span><\/p>\n

The other, more likely, possibility is that we\u2019ll see more cooperation around different areas of broadcasters\u2019 businesses, rather than complete mergers.<\/span><\/p>\n

One obvious area for this is on streaming services, where we\u2019ve already seen significant joint initiatives from local broadcasters, for example BritBox in the UK, Salto in France, and Joyn in Germany.<\/span><\/p>\n

Deutsche Bank outlined streaming services as primed for cooperation, in response to Rabe\u2019s comments to the FT. \u201cWe note OTT [over-the-top] based streaming services such as Netflix, Amazon Prime and Disney+ have recorded a strong surge in their paying subscribers in recent months, benefitting from lockdown measures with people watching online content; however, European broadcasters with their nascent VoD<\/span><\/p>\n

offerings have struggled to evenly compete with well-placed US streaming platforms to garner any material subscriber\/revenue market share,\u201d the bank said in a statement.<\/span><\/p>\n

Cooperation on ad tech might also be fruitful. <\/span>\u201cWe\u2019ve seen Mediaset get together with TF1 and other broadcasters to develop ad tech solutions,\u201d said Omdia\u2019s Westcott. \u201cAnd ad tech which enhances ad sales can be applied in multiple markets, but you don\u2019t need to merge to develop ad tech.\u201d<\/span><\/p>\n

And Westcott added that this cooperation on ad tech could even be a barrier to further consolidation. \u201cOne aspect of these deals might be agreements which say \u2018we\u2019ll develop this technology, but you have to keep out of our market\u2019,\u201d he said.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As European broadcasters look to adapt their businesses to meet […]<\/p>\n","protected":false},"author":8,"featured_media":30258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7609,13,16,495,56],"tags":[2531],"yoast_head":"\nThere's Not Much Appetite for European Broadcaster Consolidation Beyond RTL and Mediaset - VideoWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There's Not Much Appetite for European Broadcaster Consolidation Beyond RTL and Mediaset - VideoWeek\" \/>\n<meta property=\"og:description\" content=\"As European broadcasters look to adapt their businesses to meet […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/\" \/>\n<meta property=\"og:site_name\" content=\"VideoWeek\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/videoadnews\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T13:23:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-25T09:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/videoweek.com\/wp-content\/uploads\/2021\/03\/RTL-Group-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Cross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:site\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Cross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/\"},\"author\":{\"name\":\"Tim Cross\",\"@id\":\"https:\/\/videoweek.com\/#\/schema\/person\/06655723adf9aea50c32b050a608cf3f\"},\"headline\":\"There’s Not Much Appetite for European Broadcaster Consolidation Beyond RTL and Mediaset\",\"datePublished\":\"2021-03-24T13:23:59+00:00\",\"dateModified\":\"2021-03-25T09:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/\"},\"wordCount\":1021,\"publisher\":{\"@id\":\"https:\/\/videoweek.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/videoweek.com\/wp-content\/uploads\/2021\/03\/RTL-Group-1.jpg\",\"keywords\":[\"TV\"],\"articleSection\":[\"Analysis\",\"Europe\",\"Media\",\"OTT\",\"TV\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/\",\"url\":\"https:\/\/videoweek.com\/2021\/03\/24\/theres-not-much-appetite-for-european-broadcaster-consolidation-beyond-rtl-and-mediaset\/\",\"name\":\"There's Not Much Appetite for European Broadcaster Consolidation Beyond RTL and Mediaset - 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