{"id":24732,"date":"2019-10-24T10:51:59","date_gmt":"2019-10-24T09:51:59","guid":{"rendered":"http:\/\/videoweek.com\/?p=24732"},"modified":"2019-10-24T10:51:59","modified_gmt":"2019-10-24T09:51:59","slug":"nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/","title":{"rendered":"Nailing CTV&#8217;s Basics is Enough to Give Agencies a Competitive Edge"},"content":{"rendered":"<p>While demand-side platforms are generally seeing fast growth in the amount of connected-TV inventory bought through their platforms, there&#8217;s still a lot of confusion from agencies on how to really get the most out of the medium says Dave Castell, GM of inventory and partnerships for EMEA at <a href=\"https:\/\/www.thetradedesk.com\/\">The Trade Desk<\/a>. As such, even just nailing the basic aspects of CTV is still enough for agencies to differentiate from competitors says Castell. In this interview, Castell also discusses the myths of connected TV, and the benefits unified ID solutions will bring to CTV measurement. Filmed at <a href=\"https:\/\/newvideofrontiers.com\/\">New Video Frontiers<\/a> 2019 in London.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"Nailing CTV&#039;s Basics is Enough to Give Agencies a Competitive Edge\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/SeC7QMV9F3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>While demand-side platforms are generally seeing fast growth in the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":24736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,61,13,82,495,5,56],"tags":[6226,6782,6085,943,6712,2067],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nailing CTV&#039;s Basics is Enough to Give Agencies a Competitive Edge - VideoWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nailing CTV&#039;s Basics is Enough to Give Agencies a Competitive Edge - VideoWeek\" \/>\n<meta property=\"og:description\" content=\"While demand-side platforms are generally seeing fast growth in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/\" \/>\n<meta property=\"og:site_name\" content=\"VideoWeek\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/videoadnews\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-24T09:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/videoweek.com\/wp-content\/uploads\/2019\/10\/Dave-Castell-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tim Cross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:site\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Cross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/\"},\"author\":{\"name\":\"Tim Cross\",\"@id\":\"https:\/\/videoweek.com\/#\/schema\/person\/06655723adf9aea50c32b050a608cf3f\"},\"headline\":\"Nailing CTV&#8217;s Basics is Enough to Give Agencies a Competitive Edge\",\"datePublished\":\"2019-10-24T09:51:59+00:00\",\"dateModified\":\"2019-10-24T09:51:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/\"},\"wordCount\":119,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/videoweek.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/videoweek.com\/wp-content\/uploads\/2019\/10\/Dave-Castell-1.png\",\"keywords\":[\"CTV Measurement\",\"CTV Myths\",\"Dave Castell\",\"New Video Frontiers\",\"NVF 19\",\"The Trade Desk\"],\"articleSection\":[\"Ad Tech\",\"Connected TV\",\"Europe\",\"Measurement\",\"OTT\",\"Tech\",\"TV\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/\",\"url\":\"https:\/\/videoweek.com\/2019\/10\/24\/nailing-ctvs-basics-is-enough-to-give-agencies-a-competitive-edge\/\",\"name\":\"Nailing CTV's Basics is Enough to Give Agencies a Competitive Edge - 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