{"id":21768,"date":"2018-07-02T14:15:13","date_gmt":"2018-07-02T13:15:13","guid":{"rendered":"http:\/\/videoweek.com\/?p=21768"},"modified":"2018-07-02T14:15:13","modified_gmt":"2018-07-02T13:15:13","slug":"brands-mustnt-forget-tvs-traditional-strengths-when-running-addressable-campaigns-says-amplifis-jacobs","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2018\/07\/02\/brands-mustnt-forget-tvs-traditional-strengths-when-running-addressable-campaigns-says-amplifis-jacobs\/","title":{"rendered":"Brands Mustn&#8217;t Forget TV&#8217;s Traditional Strengths When Running Addressable Campaigns says Amplifi&#8217;s Jacobs"},"content":{"rendered":"<p>As addressable TV advertising platforms give brands the ability to target very specific audiences on the big screen, advertisers should not forget TV&#8217;s strengths says Matthew Jacobs, senior director of global media partnerships at Dentsu Aegis&#8217; media investment arm Amplifi Global. Jacobs argues that while in ten years time it may well be possible to target tiny audiences on their TVs, doing so doesn&#8217;t necessarily make sense given that TV&#8217;s main strength is delivering big, immersive experiences. In this interview, Jacobs also discusses the current state of programmatic TV in different markets, and why Dentsu Aegis hopes to be &#8220;100 percent digital&#8221; by 2020.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"Brands Mustn&#039;t Forget TV&#039;s Strengths When Running Addressable Campaigns says Amplifi&#039;s Jacobs\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/XQklnKN0pOM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As addressable TV advertising platforms give brands the ability to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":21775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,318,16,70,495,699,56],"tags":[557,5399,1221,5327,1623,5329,1384,1525,5400],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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