{"id":19608,"date":"2017-08-30T10:30:51","date_gmt":"2017-08-30T09:30:51","guid":{"rendered":"http:\/\/videoweek.com\/?p=19608"},"modified":"2017-08-30T11:25:46","modified_gmt":"2017-08-30T10:25:46","slug":"rtl-group-buys-remaining-share-of-spotx","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2017\/08\/30\/rtl-group-buys-remaining-share-of-spotx\/","title":{"rendered":"RTL Group Buys Remaining Stake in SpotX"},"content":{"rendered":"<p dir=\"ltr\">\u00a0<a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2017\/08\/spotx.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-19612 size-thumbnail\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2017\/08\/spotx-150x150.jpg\" alt=\"SpotX\" width=\"150\" height=\"150\" srcset=\"https:\/\/videoweek.com\/wp-content\/uploads\/2017\/08\/spotx-65x65.jpg 65w, https:\/\/videoweek.com\/wp-content\/uploads\/2017\/08\/spotx-150x150.jpg 150w, https:\/\/videoweek.com\/wp-content\/uploads\/2017\/08\/spotx.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>RTL Group, Europe\u2019s largest pan-European broadcaster, announced today their decision to take full ownership of SpotX, a platform for ad-serving and programmatic ad sales. Having previously acquired a 65 percent stake in the company worth $144 million back in 2014, RTL will now buy the remaining 35 percent and take total control,\u00a0with the acquisition scheduled to close in October this year.<\/p>\n<p dir=\"ltr\">The decision was announced as RTL delivered their second quarter results, which saw Group revenue up 8.8% in Q2, and up 3.5% in H1. RTL attributes these results to its \u2018total video strategy\u2019 whereby the company has diversified its revenue streams, investing in digital video and ad-tech and pushing into production of high-end drama series. As the SpotX purchase shows, this strategy is continuing at full speed, with Bert Habets and Guillaume de Posch, Co-Chief Executive Officers of RTL Group, describing it as part of an \u201cambitious growth plan for our ad-tech businesses.\u201d<\/p>\n<p dir=\"ltr\">\u201cThe challenging development of the TV advertising markets across our footprint is a clear signal to even accelerate our strategy execution,\u201d the Co-CEOs said in a joint statement. \u201cTogether with the very experienced management teams of SpotX and Smartclip, we are working on an ambitious growth plan for our ad-tech businesses. This plan includes the close collaboration between SpotX and Smartclip, rolling out their solutions across our operations and scaling up the businesses with further acquisitions and partnerships.\u201d<\/p>\n<p dir=\"ltr\">RTL Group also made mention of intentions for further investments to \u201cfurther expand its ad-tech businesses\u201d, which includes the possibility of further acquisitions and partnerships, but no further detail was given over the nature of these acquisitions.<\/p>\n<p dir=\"ltr\">\u201cThe investment demonstrates RTL Group&#8217;s continued commitment to its ambitious ad tech strategy and recognition of SpotX&#8217;s impressive growth and execution of its strategic objectives\u201d said SpotX CEO Mike Shehan who, along with his management team, will continue in their roles after the deal is completed. He emphasised his intentions to \u201ccontinue to execute the company\u2019s vision of providing a modern video ad serving platform to broadcasters, MVPDs and premium publishers around the world.\u201d<\/p>\n<p dir=\"ltr\"><span id=\"m_7326485004140265096gmail-docs-internal-guid-f5c7259a-328e-48f4-b72e-5fc880f71de5\">As well as SpotX, RTL already owns a 17 percent stake in Clypd, a platform for programmatic advertising on linear TV, and a 19 percent stake worth $15 million in VideoAmp, creators of software for cross-screen data optimisation. The statement mentioned the possibility of further acquisitions and partnerships in the future, but no more detail was given over the nature of these acquisitions.<\/span><\/p>\n<div class=\"yj6qo ajU\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0RTL Group, Europe\u2019s largest pan-European broadcaster, announced today their decision [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,16,56],"tags":[469,4579,4578,1270,2147],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RTL Group Buys Remaining Stake in SpotX - VideoWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/videoweek.com\/2017\/08\/30\/rtl-group-buys-remaining-share-of-spotx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RTL Group Buys Remaining Stake in SpotX - 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