{"id":1682,"date":"2012-03-27T13:11:28","date_gmt":"2012-03-27T13:11:28","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=1682"},"modified":"2012-03-27T13:21:47","modified_gmt":"2012-03-27T13:21:47","slug":"ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/","title":{"rendered":"Ad Revenues on Connected TV to Come From Premium Content, Say IDATE"},"content":{"rendered":"<p><a title=\"IDATE\" href=\"http:\/\/www.idate.org\/en\/Home\/\">IDATE<\/a>, a\u00a0French research firm, have predicted that\u00a0advertising revenue from connected TV will be mainly generated from premium long-form programming, while consumption of short programs and of UGC content is likely to remain largely limited to PCs, smartphones and tablets. \u00a0IDATE\u00a0have also predicted that connected TVs will hold 16% of the OTT market by 2016 and they\u00a0estimate that the global market of services on connected TVs will reach \u20ac2.4 billion in 2016, representing 16.7% of the OTT video market.<\/p>\n<p>IDATE say the figures correspond with their overall analysis of how connected TV services are being deployed, which concluded that the new services simply aren&#8217;t developed enough for the market to properly take off, which they think will happen in 2015.<\/p>\n<p><strong>OTT to Dominate VoD<\/strong><\/p>\n<p>Jacques Bajon, Head of IDATE&#8217;s Video Distribution Practice, said\u00a0\u201cIn 2016, the VoD market for the TV will be dominated by Over-The-Top (OTT) offers. In Europe, we estimate the global market for OTT video services on connected TVs at EUR 2.4 billion in 2016, with Europe and North America representing respectively 17% and 54%.&#8221;<\/p>\n<p>&#8220;Managed network players &#8211; cable and IPTV providers, for instance \u2013 are holding one of the key drivers for the Connected TV market development. They can continue their strategy of service distribution or open massively their networks to over-the-top services giving a boost to their commercial offers,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDATE, a\u00a0French research firm, have predicted that\u00a0advertising revenue from connected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,13],"tags":[330,329,186,331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Revenues on Connected TV to Come From Premium Content, Say IDATE - VideoWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Revenues on Connected TV to Come From Premium Content, Say IDATE - VideoWeek\" \/>\n<meta property=\"og:description\" content=\"IDATE, a\u00a0French research firm, have predicted that\u00a0advertising revenue from connected [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/\" \/>\n<meta property=\"og:site_name\" content=\"VideoWeek\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/videoadnews\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-27T13:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-27T13:21:47+00:00\" \/>\n<meta name=\"author\" content=\"Vincent Flood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:site\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Flood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/\"},\"author\":{\"name\":\"Vincent Flood\",\"@id\":\"https:\/\/videoweek.com\/#\/schema\/person\/18db7a2af58cce5b67239c9f7ed2d674\"},\"headline\":\"Ad Revenues on Connected TV to Come From Premium Content, Say IDATE\",\"datePublished\":\"2012-03-27T13:11:28+00:00\",\"dateModified\":\"2012-03-27T13:21:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/videoweek.com\/#organization\"},\"keywords\":[\"Ad Revenue\",\"IDATE\",\"Research\",\"VoD\"],\"articleSection\":[\"Connected TV\",\"Europe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/\",\"url\":\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/\",\"name\":\"Ad Revenues on Connected TV to Come From Premium Content, Say IDATE - VideoWeek\",\"isPartOf\":{\"@id\":\"https:\/\/videoweek.com\/#website\"},\"datePublished\":\"2012-03-27T13:11:28+00:00\",\"dateModified\":\"2012-03-27T13:21:47+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/videoweek.com\/2012\/03\/27\/ad-revenues-on-connected-tv-to-come-from-premium-content-say-idate\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/videoweek.com\/#website\",\"url\":\"https:\/\/videoweek.com\/\",\"name\":\"VideoWeek\",\"description\":\"Video &amp; 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