{"id":15189,"date":"2015-10-29T18:17:41","date_gmt":"2015-10-29T17:17:41","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=15189"},"modified":"2015-10-29T18:17:41","modified_gmt":"2015-10-29T17:17:41","slug":"what-does-the-buy-side-really-want-from-video-and-tv-advertising","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2015\/10\/29\/what-does-the-buy-side-really-want-from-video-and-tv-advertising\/","title":{"rendered":"What Does the Buy-Side Really Want from Video and TV Advertising?"},"content":{"rendered":"<p>One of the many highlights at New Video Frontiers was the\u00a0panel looking at what the buy-side really wants from video and TV advertising. The panel looked at whether advertisers are actively seeking to move money over from TV to video, the &#8216;ad tech tax&#8217;, whether buyers truly value content\u00a0produced in-house, transparency, the role of outstream video and the ongoing problems with creative length.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"What Does the Buy-Side Really Want from Video Advertising? New Video Frontiers, London, 2015\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/reUTQG8Ys-0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>Moderator:<\/strong><br \/>\nMary Keane-Dawson, Digital Business Consultant<\/p>\n<p><strong>Speakers:<\/strong><br \/>\nNick Reid, Managing Director, UK, TubeMogul<br \/>\nBhav Patel, Head of AV, Amplifi UK<br \/>\nLina Angelides, Programmatic Director, Blue449<br \/>\nPiers North, Strategy Director, Trinity Mirror<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the many highlights at New Video Frontiers was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,1950,13,942],"tags":[1594,2285,2282,2280,2286,1330,2278,943,977,2277,2281,2283,2284,2279,25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does the Buy-Side Really Want from Video and TV Advertising? 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