{"id":14333,"date":"2015-06-24T14:08:20","date_gmt":"2015-06-24T13:08:20","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=14333"},"modified":"2015-06-24T14:08:20","modified_gmt":"2015-06-24T13:08:20","slug":"companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/","title":{"rendered":"Companies Owning Both Ad Tech and Media Pose Problems for Marketers #Video@Cannes"},"content":{"rendered":"<p>The wave of consolidation in ad tech has lead to many vendors being owned by companies with media interests. While many insist their ad technology and media divisions function independently, sometimes the perceived conflict of interest is an issue for advertisers and publishers. For example, an advertiser might ask whether a DSP they&#8217;re using could divert spend towards the ad tech vendor&#8217;s own inventory instead of focusing on delivering on their marketing objectives. Here Eric Wasserman, Co-Founder and Chief Revenue Officer at MediaMath, discusses the importance of being &#8216;media agnostic&#8217; and choosing a side (in his case, the buy-side).<\/p>\n<div class=\"video-shortcode\"><iframe title=\"Companies Owning Ad Tech and Media Pose a Problem for Marketers\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/sy3-6pfyta8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The wave of consolidation in ad tech has lead to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,13,699],"tags":[1918,1920,141,652,1917,1919,262],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Companies Owning Both Ad Tech and Media Pose Problems for Marketers #Video@Cannes - VideoWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies Owning Both Ad Tech and Media Pose Problems for Marketers #Video@Cannes - VideoWeek\" \/>\n<meta property=\"og:description\" content=\"The wave of consolidation in ad tech has lead to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/\" \/>\n<meta property=\"og:site_name\" content=\"VideoWeek\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/videoadnews\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-24T13:08:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/videoweek.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-24-at-15.00.19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"362\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vincent Flood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:site\" content=\"@videoadnews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Flood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/\"},\"author\":{\"name\":\"Vincent Flood\",\"@id\":\"https:\/\/videoweek.com\/#\/schema\/person\/18db7a2af58cce5b67239c9f7ed2d674\"},\"headline\":\"Companies Owning Both Ad Tech and Media Pose Problems for Marketers #Video@Cannes\",\"datePublished\":\"2015-06-24T13:08:20+00:00\",\"dateModified\":\"2015-06-24T13:08:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/\"},\"wordCount\":121,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/videoweek.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/videoweek.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-24-at-15.00.19.png\",\"keywords\":[\"Cannes\",\"Chief Revenue Officer\",\"Co-Founder\",\"DSP\",\"Eric Wasserman\",\"Media Agnostic\",\"MediaMath\"],\"articleSection\":[\"Ad Tech\",\"Europe\",\"Programmatic\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/\",\"url\":\"https:\/\/videoweek.com\/2015\/06\/24\/companies-owning-both-ad-tech-and-media-pose-problems-for-marketers-videocannes\/\",\"name\":\"Companies Owning Both Ad Tech and Media Pose Problems for Marketers #Video@Cannes - 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