{"id":12471,"date":"2014-09-15T14:49:45","date_gmt":"2014-09-15T13:49:45","guid":{"rendered":"http:\/\/newvideofrontiers.com\/videoadnews.com\/?p=12471"},"modified":"2014-09-17T11:29:42","modified_gmt":"2014-09-17T10:29:42","slug":"canal-plus-hoping-viewability-standard-will-help-video-grps-match-offline-grps","status":"publish","type":"post","link":"https:\/\/videoweek.com\/2014\/09\/15\/canal-plus-hoping-viewability-standard-will-help-video-grps-match-offline-grps\/","title":{"rendered":"Canal Plus Hoping a Viewability Standard will Help Video GRPs Match Offline GRPs #Video@Dmexco"},"content":{"rendered":"<p><a href=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/wp-content\/uploads\/2014\/09\/virginie.png\"><img decoding=\"async\" class=\"alignleft size-full wp-image-12472\" style=\"margin-right: 10px; margin-bottom: 0px;\" src=\"http:\/\/newvideofrontiers.com\/videoadnews.com\/wp-content\/uploads\/2014\/09\/virginie.png\" alt=\"Virginie\" width=\"150\" height=\"150\" \/><\/a>Viewability has been measured by various players\u00a0in the French market for approximately five years now and those at the premium end of the market have been keen to use viewability guarantees in order to further differentiate their inventory from the mid to long tail. Here <strong>Virginie Dremeaux<\/strong>, Digital Marketing Director at\u00a0<a title=\"Canal+ Regie\" href=\"http:\/\/www.canalplusregie.fr\/\">Canal+ Regie<\/a>, the advertising sales arm of the CANAL+ Group, explains how she hopes a viewability standard will be incorporated into the online video GRPs so they can be traded in a manner similar to offline\u00a0GRPs.<\/p>\n\n<div class=\"youtube-embed\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\">\n\t<meta itemprop=\"url\" content=\"https:\/\/www.youtube.com\/v\/1EXNwh3mFLY\" \/>\n\t<meta itemprop=\"name\" content=\"Canal Plus Hoping a Viewability Standard will Help Video GRPs Match Offline GRPs #Video@Dmexco\" \/>\n\t<meta itemprop=\"description\" content=\"Canal Plus Hoping a Viewability Standard will Help Video GRPs Match Offline GRPs #Video@Dmexco\" \/>\n\t<meta itemprop=\"uploadDate\" content=\"2014-09-15T14:49:45+01:00\" \/>\n\t<meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/1EXNwh3mFLY\/default.jpg\" \/>\n\t<meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/1EXNwh3mFLY\" \/>\n\t<meta itemprop=\"height\" content=\"315\" \/>\n\t<meta itemprop=\"width\" content=\"560\" \/>\n\t<iframe style=\"border: 0;\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1EXNwh3mFLY?modestbranding=1&fs=0&rel=0\"><\/iframe>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Viewability has been measured by various players\u00a0in the French market [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,13,1358,767],"tags":[1350,713,1352,334,1351,2555,1349],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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