VideoWeek: The Future of Identity
This first ever VideoWeek-branded event will look at what we believe will be the key issue for all industry stakeholders in 2021: the future of identity and how to prepare for a cookieless world. The identity space continues to be one of the most confusing parts of our industry for brands, agencies, publishers and broadcasters. However, 2021 is going to be a crunch year during which many will finally have to make a leap of faith with their chosen technology providers.
The Future of Identity will help inform buyer and seller strategies for video and CTV advertising. This event will be aimed at brands, agencies, publishers and broadcasters/pay TV operators.