Video & TV Advertising Buyer’s Guide 2026
Launching in March 2026, the video & TV advertising buyer’s guide will aim to equip advertisers with an accessible guide that makes sense of the options available, with a view to making it the ‘go-to’ source for industry veterans and new entrants alike. Advertisers and agencies are confronted with an ever-growing number of inventory sources, formats, data sources and measurement methodologies, meaning that even the most knowledgeable experts struggle to keep up.
Some of the themes will be exploring in the guide include:
- Understanding the video & CTV supply chain
- What to ask your media and ad tech suppliers
- Why DOOH is increasingly less siloed and is becoming viewed as part of the omnichannel video mix
- How to buy safely and effectively on social video platforms
- How CTV is opening up an array of new media and creative opportunities for advertisers of all sizes
- Evaluating which data sources – whether it’s first party data, third party data or contextual – deliver the most impact for video & CTV campaigns.
- Why linear TV continues to plays a vitally important role for profit generating campaigns
- The growing impact of retail & commerce media’s in video and CTV advertising
- How cross-media measurement is progressing and how attention measurement is informing smarter buying decisions
- How AI creative is opening up video to a new range of advertisers and will transform the media trading landscape
- How to avoid fraud and maintain brand safety
Make Sure Your Company is Included
We can only make so many revisions to the guides once they’re published, so letting us know ahead of time is the best way to avoid exclusion, whether you’d like a dedicated section or to simply ensure your company features in the landscape map.
Partner on the Guide
It’s important to us that we provide a comprehensive overview of the space, so please get in touch via the form below if your company would like to feature in the guide.
Request a Copy of the Guide
If you are from a brand or agency and would like a free copy of the guide. Please fill in the form below to let us know your address and how many copies you would like for your team.
