Launching in May 2025, the video advertising guide will look at what’s happening with cross channel video, focusing more on
publisher offerings, mobile and social, but also incorporating a limited amount of CTV advertising. The guide will explore:

• Landscape maps explaining the mobile, social and cross-channel video landscape
• How are publishers’ monetisation strategies evolving and what are the key revenue drivers?
• Has video advertising in gaming inventory finally come of age or does it still suffer from an image problem?
• How is AI changing both trading and creative/content production?
• What are the differences between various video player technologies in 2024?
• How can advertisers navigate brand safety and effectiveness in social environments and elsewhere?
• Which identity solutions are likely to enable video and CTV to continue to be addressable?
• How are publishers making use of out stream, video syndication and content produced in house?
• What role does CTV play in the cross-channel mix?

Make Sure Your Company is Included

It’s important to us that we provide a comprehensive overview of the space, so please get in touch via the form below if your company would like to feature in the guide.

We can only make so many revisions to the guides once they’re published, so letting us know ahead of time is the best way to avoid exclusion, whether you’d like a dedicated section or to simply ensure your company features in the landscape map.