Week in Review

26 07, 2024

• 

The WIR: ITV Reports Ad Market Rebound, IPG Leans into Principal Media, and NBA Turns its Back on Warner Bros. Discovery

19 07, 2024

• 

The WIR: Peter Naylor Departs Netflix as Ad Memberships Rise, UK Marketing Budgets Grow at Decade-High Rate, and WBD Considers Splitting its Business

12 07, 2024

• 

The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

5 07, 2024

• 

The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

28 06, 2024

• 

The WIR: FIFA+ Seeks $2 Billion Funding, GroupM Signs Major Retail Media Deal with Tesco, and UN Calls on Tech to Move Away from Programmatic

21 06, 2024

• 

The WIR: News Avoidance on the Rise, Disney Announces Data Matching Tool, and Havas Commits €400 Million to AI

14 06, 2024

• 

The WIR: Disney Launches Shoppable and ‘Advergaming’ CTV Formats, the EBU Calls for AI Cooperation, and Madhive Acquires Frequence

7 06, 2024

• 

The WIR: Paramount+ Explores Streaming Partnerships, Instagram Tests Non-Skippable Ads, and UN Secretary General Calls for Fossil Fuel Ads Ban

31 05, 2024

• 

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

24 05, 2024

• 

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

17 05, 2024

• 

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France