Week in Review

6 12, 2024

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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

29 11, 2024

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The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools

22 11, 2024

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

15 11, 2024

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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

8 11, 2024

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

1 11, 2024

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The WIR: Starbucks Turns Back to Linear TV, MFE Calculates €200 Million Profit Gains from ProSieben Deal, and Samba TV Acquires Semasio

25 10, 2024

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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

18 10, 2024

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The WIR: Netflix’s Ad Tier “Nears Critical Scale”, IPG Launches New Core Tech Infrastructure, and Adobe Releases Gen AI Video Tools

11 10, 2024

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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

4 10, 2024

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The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

27 09, 2024

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The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024