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Measurement

Measurement

Tim Cross-Kovoor 10 February, 2025

10 02, 2025

Barb Announces New Cloud-Based Data Hub with MediaSense and Snowflake

30 01, 2025

Barb Launches Two Prototypes for Big Data Integration

23 01, 2025

Nielsen’s ‘Big Data + Panel’ Gets MRC Accreditation

20 01, 2025

Kantar Media Agrees $1 Billion Sale to H.I.G. Capital

8 01, 2025

VideoAmp Marks Continued Currency Growth with Renewed Paramount Deal

23 10, 2024

Why Unified Measurement Must Come from Collaboration

10 07, 2024

Origin to Go Live “This Summer” Says New ISBA President Pete Markey

10 06, 2024

Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?

13 05, 2024

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

1 05, 2024

Barb Prepares to Integrate Return Path Data from Connected TVs

23 04, 2024

YouTube Signs Up to Ipsos Measurement for UK Online Viewing

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