Measurement

11 01, 2022

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What Does Discovery’s Involvement Mean for OpenAP?

5 01, 2022

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Single Source Data: Explained

16 08, 2021

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ISBA’s Origin Claims Breakthrough in Cross-Media Measurement

11 01, 2021

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Digital Native Brands are Investing in CTV Ahead of Google’s Cookie Changes

16 09, 2020

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ISBA’s Origin is Making Real Progress on Cross-Media Measurement

14 09, 2020

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Econometric Modelling in Advertising Explained

4 12, 2017

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Google and Facebook Account for 84 Percent of Digital Ad Investment says GroupM

6 10, 2017

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The WIR: Police Raid Vivendi’s Raid HQ, Google Unveils Insights Engine Project, Piracy Ad Revenue is Halved

13 05, 2015

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Maker Studios’ Move to Sell Other YouTube Inventory Was a Pivotal Moment for MCNs

12 04, 2012

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Completed Views More Valuable to Advertisers than CTR, say VINDICO

18 01, 2012

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Opinion: Online Video – Time to Fast Forward