30
06, 2025
6
08, 2019
17
09, 2018
6
08, 2014
28
01, 2020
3
01, 2017
4
05, 2016
New Partner Research
Behind the Screens by Samsung Ads
“Behind the Screens,” is an annual comprehensive analysis of evolving TV viewership and changing audience behaviours from Samsung Ads. As the largest first-party data set of Smart TV users across the EU5, the report takes centre stage in the evolving CTV conversation.
In this edition, Samsung have introduced an additional layer of Samsung mobile data, providing an even broader multiscreen perspective on the rapid changes in media consumption.
Simply click the download button opposite to access the findings.
Join thousands of video and CTV advertising professionals by signing up to our newsletter.
If you have a story idea, please get in touch. Discretion is guaranteed.