Buy-Side View

3 08, 2026

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WPP is Placing Media Teams “Literally in Clients’ Offices” – Buy-Side View with WPP Media’s James Weinberg

11 06, 2026

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C-Flight and Origin Could Deliver “Massive Step Forward for the Industry” – Buy-Side View with Zenith’s Samantha Doughty

18 05, 2026

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Threats to Domestic Broadcasters Are Threats to Our “Cultural Identity” – Buy-Side View with Medialab’s Jon Manning

6 05, 2026

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Broadcasters That Don’t Lean into Ad Tech Ecosystem Are “Easier to Remove From the Plan” – Buy-Side View with Goodstuff’s Paul McGee

23 03, 2026

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TV’s Training Offerings for Agencies Are “Outdated for the Modern Market” – Buy-Side View with Anything is Possible’s Matt Towle

16 03, 2026

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“The Metrics That Matter Are in the Inventory Supply” – Buy-Side View with Mindshare’s Dave Sargent

9 02, 2026

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Linear TV is “Getting Battered by Video Every Single Time” on ROI – Buy-Side View with Bicycle’s Dylan Pritchard

26 01, 2026

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“If I Ask CTV Publishers About Their Content I Get Lots of Blank Looks” – Buy-Side View with Havas’ Rebecca Smithson

21 01, 2026

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“We View YouTube as the ‘Fourth Broadcaster'” – Buy-Side View with the7stars’ James Wheatley

3 11, 2025

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The Buy-Side View: Q&A with Arla Foods’ Rob Edwards

20 10, 2025

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The Buy-Side View: Q&A with MG OMD’s Mike Williamson